Webinar: Can Manufacturers Pivot from Traditional Sales Channels to Direct-to-Consumer Sales?
Join Brian McKeiver for the Finding Opportunity During Challenges: Can Manufacturers Pivot from Traditional Sales Channels to Direct-To-Consumer Sales? webinar on Thursday, June 25, 2020, at 2:00 PM – 3:00 PM (Eastern Time). 

Read the full abstract: 

Has your organization considered a strategic shift from traditional sales channels to also offering your products direct to consumers (B-to-C)? Join us for this panel discussion to hear from two different digital agencies about what considerations are necessary to properly determine if a Direct-to-Consumer sales channel is right for your organization.

A representative from the Michigan Economic Development Corporation (MEDC) will participate in the panel discussion to share information on various grants/programs available to potentially help offset the costs of businesses making this pivot in their sales channels.


  • Manufacturers and distributors organizations that are already considering a strategic shift in their traditional sales process toward Direct-to-Consumer.
  • Those focused on the "how" to make this shift as opposed to the "why" this shift might be important.


Moderator: Jennifer Wangler, Senior Business Development Manager, The Right Place

How to Register

This webinar is free to attend, but advanced registration is required. Register here.
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About the author

Michelle has an eye for design and aesthetics and enjoys applying these principles to business. Merging her love of all things artisan with her business experience, Michelle joined BizStream in 2013 to take on our marketing efforts. Michelle is skilled in web admin, digital marketing, design, content creation, event planning, driving our unique BizStream culture, and more. In her free time, you'll find her gardening, doing houseplant chores, or exploring nature with her husband and two daughters.

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