Brian McKeiver to Speak at 404 Conference

By Michelle Lentz On September 30, 2016

Brian McKeiver to Speak at 404 Conference
BizStream is excited to announce that Co-Owner of BizStream and Kentico MVP, Brian McKeiver has been selected from a pool of international speaker submissions to present on two topics at the upcoming 404 Conference, presented by Kentico. Taking place at the Mirage in Las Vegas, this November 2nd-4th, 404 is a unique conference for web developers and digital marketing superheroes. 404 is promised to boldly go where no conference has gone before by focusing on innovation and driving success from past mistakes and failures, rather than triumphs.
Capture_brian.JPGIn Brian’s first presentation, entitled "Content Last - A Strategy for Success or Failure?", he will explain why he believes that “Content is King” is missing a critical aspect—the “when” and “how”. Having delivered hundreds of website projects—a lot that went well and some that did not—he argues that the cause of a website project failure can almost always can be traced back to a few common issues relating to content. Don’t miss this opportunity to learn some of the mistakes Brian has seen clients make, and learn tools to avoid them in order to deliver websites that generate leads, convert customers, and increase revenue.
Brian’s second presentation will focus on “Good, Better, Best Website Performance Optimization”. Today’s web pages contain a mountain of content: text, rich media, PDFs, forms—you name it. Considering responsive design and multiple image sizes, devices, and resolutions, a page that used to load in no time now takes five, 10, even 20 seconds. If you can’t use a different design or approach, you have to start optimizing your website performance. Join Brian as he shows you how to identify what to attack. He’ll tell you about some server-side caching and client-side optimization techniques to deliver what a browser needs when it needs it—and about the time he and his team took a 30-second load time down to two.
Brian will be among many other pronounced marketers, developers and business experts that will speak openly about mistakes and failures—and how we can use them to our benefit. Top speakers include Scott Liewehr, Scott Stratten, Philip Japikse, and Ben Hall. The full conference agenda can be viewed here.
Check out the 404 website for tickets and additional information.

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About the author

Michelle has an eye for design and aesthetics and enjoys applying these principles to business. Merging her love of all things artisan with her business experience, Michelle joined BizStream in 2013 to take on our marketing efforts. Michelle is skilled in web admin, digital marketing, design, content creation, event planning, driving our unique BizStream culture, and more. In her free time, you'll find her gardening, doing houseplant chores, or exploring nature with her husband and two daughters.

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