MiFarmLink

The MiFarmLink Project, a collaborative project spearheaded by a USDA Beginning Farmer and Rancher Development Grant, aims to help shepherd prime farmland from its current stewards into the next generation’s hands and help these new farmers fill this vital role and be successful. 

MiFarmLink Summary

MiFarmLink

TECHNOLOGIES

  • Kentico Xperience

SERVICES

  • Design
  • Development
  • Content Management System
  • Integration

INDUSTRY

Agriculture

AWARDS

Kentico Xperience Site of the Month

URL

www.mifarmlink.org

Kentico Xperience Implementation

Goals

Ottawa County approached BizStream to help implement the MiFarmLink website. The primary goal of this project was to connect beginning farmers to experienced farmers and serve as a resource aggregator.

Specific goals included:

  • Provide a one-stop shop for young farmers to learn about the program, communicate with partners and mentors, and search for properties available for lease and purchase.
  • Provide a space for more experienced farmers to share their knowledge of farming with budding farmers and help with succession planning assistance. 
  • Support detailed land listings for lease and sale while detailing acreage amount, land use, and more.
  • Ensure an easy-to-use content management system that allows website administrators to update basic wording, images, and video easily without contacting web designers and developers.
  • Intuitive navigation
  • Clean and modern design
  • Simple and intuitive searchability
  • Search engine optimization (SEO)
  • Easily shareable content to encourage other supporters, philanthropists to support the program via social media and link sharing.
  • Messaging/contact us feature
  • Flexibility to expand upon/add pages as needed
  • Imagery from Michigan-based agriculture
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Solutions 

  • Our team utilized Kentico Xperience to provide a quick and low-cost solution.
  • BizStream implemented filters for easy access to information
  • Google Maps was integrated for the Land Listing page
  • MailChimp was chosen for automated marketing
  • BizStream provided SEO consultation 
  • Provided training on best practices for optimization 
  • Kentico Xperience training was given
  • Our team utilized video documentation