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BDO Digital

BDO Digital helps middle-market businesses capture the full power of technology through digital services and comprehensive IT solutions.

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Technologies
Kentico 12
Services
Development, Integration
Industry
IT, Marketing
Live Site
bdodigital.com

Project Goals and Results

BDO USA LLP reached out to BizStream to implement a new website for the BDO Digital business unit. The new site had to maintain the BDO USA branding and allow BDO Digital to showcase its unique abilities and services as a brand that could stand independently.

Specific goals included:

  • The new site to showcase BDO Digital’s vast amount of content
  • The BDO Digital team wanted to ensure a strong SEO strategy.
  • Because this project relied on building on the existing design of the primary BDO.com site, clean code was essential to the client. The code needed to be easily adaptable for future expansion.
  • A responsive design allowing users to view specialized features across multiple devices easily, including smartphones, tablets, desktops, and laptops, was necessary.
  • An enhanced search experience for website visitors, through advanced search, was needed.
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Increase in Session Duration
multiple devices showing BDO Digital website
Laptop displaying BDO Digital

Working with BizStream has been a pleasure. Not only do they know the Kentico platform inside and out, but they also genuinely care about delivering the best solution possible.

Mike Wolfe
Senior Business Systems Analyst, BDO USA LLP

Challenges

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Search

  • Solutioning how to make all content searchable and user-friendly
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Usability

  • Ensuring existing pages on a previous WordPress-based site are resolved to the correct ones on the new Kentico Xperience site
  • BizStream needed to develop multiple landing and detail page templates for the new BDO Digital site.
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Project Management

  • The project needed to move fast to hit the launch of the new brand.
Two devices showing BDO Digital website

Solutions

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Design

  • BizStream provided a lot of consulting to ensure robust UX Design.
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Development

  • To ensure strong SEO, our team ensured links, articles, blogs, etc., had robust connectivity between the existing URL structure and the newly formed URLs.
  • Custom code was developed for ShareThis social sharing installation for the required pages.
  • Existing pages on the WordPress site were resolved to the new pages to ensure that all the old links will still function and redirect to the new site.
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Project Management

  • Collaborative work across multiple teams
BDO Digital website displayed on devices

Integrations

  • Marketo
  • Google Analytics
single monitor showing BDO Digital homepage

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BDO laptop device mock-up

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IMA Financial Group, Inc. website shown on monitor
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