BizStream Business Analysts Earn Content Modeling Certification

Chris Hamm and Spencer Haven, have achieved their Content Modeling certification. Keep reading to learn more.

We’re excited to share that two of our team members, Chris Hamm and Spencer Haven, have achieved their Content Modeling certification. As business analysts, their dedication to mastering content modeling showcases our commitment to delivering top-notch solutions.

Importance of Content Modeling

Content modeling aims to create a content model, which is a framework for your content to make sure it’s highly reusable, presentation independent, and supports all aspects of your business and your clients’ needs. In essence, content modeling structures your content into highly reusable pieces and adds relationships and meaningful metadata to support omnichannel delivery.

From the team’s experience, well-modeled projects are more successful from both result and satisfaction points of view. For us, content modeling is one of the most important things that can decide the success of your project.

With this certification, Chris and Spencer have shown their expertise and commitment to staying updated with industry standards. Their analytical skills, attention to detail, and problem-solving abilities have consistently delivered exceptional results. Their certification further enhances our capabilities and reflects our dedication to professional growth.

Chris Hamm, Business Analysis

Spencer Haven, Business Analysis

Earning my Content Modeling certification is a game-changer. Kontent’s in-depth training has enabled me to create structured and impactful digital content strategies. This certification has not only boosted my confidence but also elevated my professional profile in the digital landscape.

BizStream’s Partner Content Modeling Competency

BizStream also holds’s Content Modeling certification and acknowledges BizStream as qualified to deliver high-quality, future-proof projects with excellent user experience. Read more about that in our BizStream Gains Partner Content Modeling Competency blog post. 

About BizStream

BizStream is a digital agency focused on brands, websites, and products. We specialize in strategy, custom design, and complex implementations that deliver results and make our customers long-term raving fans. We have extensive experience with a wide range of online tools and technologies, and we’re one of the most respected CMS partners in the world.


Complete control over your content. is the headless CMS that enables marketers and developers to plan, create, and deliver experiences that look and feel great on any channel. The intuitive authoring experience helps marketers plan, create, and manage content, while developers enjoy the total flexibility of the headless solution.

About the Author

Michelle Lentz

Michelle has an eye for design and aesthetics and enjoys applying these principles to business. Merging her love of all things artisan with her business experience, Michelle joined BizStream in 2013 to take on our marketing efforts. Michelle is skilled in web admin, digital marketing, design, content creation, event planning, driving our unique BizStream culture, and more. In her free time, you’ll find her gardening, doing houseplant chores, or exploring nature with her husband and two daughters.

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