Creating an Inclusive Web Experience: 7 Tips for Website Accessibility

Enhancing accessibility on websites is vital in creating an inclusive and user-friendly experience for all users; discover actionable tips to make your site more accessible and user-centric.

What is Accessibility?

Web accessibility refers to the practice of designing and developing websites/content in a way that allows people with disabilities to access and use them effectively. This includes people with visual, auditory, physical, cognitive, and neurological disabilities. The goal of accessibility is to ensure that all individuals can perceive, understand, navigate, and interact with websites, similar to non-disabled users. This is achieved through designs and development techniques (including the use of assistive technologies, such as screen readers and keyboard navigation). Making websites accessible not only benefits people with disabilities but also benefits all users by creating a more inclusive and user-friendly experience.

Blind man using a braille screen reader.
Blind man using a braille screen reader. (Photo by Sigmund on Unsplash)

Legal Compliance

Not only is web accessibility good practice, but it’s also a legal requirement in many countries. For example, the Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against people with disabilities in various areas of public life. Title III of the ADA requires places of public accommodation, including websites, to be accessible to people with disabilities.

Web Content Accessibility Guidelines, or WCAG, is a set of guidelines developed by the World Wide Web Consortium (W3C) that provide a framework for making web content accessible to people with disabilities. The WCAG is widely recognized as the global standard for web accessibility and is used as a reference by many countries and organizations in their web accessibility regulations and policies.

Failure to comply with these legal standards and regulations could result in lawsuits, fines, or other legal actions. Website owners should ensure that their websites comply with the relevant accessibility standards and regulations in their country or region to avoid legal liabilities and promote equal access and opportunities for people with disabilities.


Web accessibility allows people of all abilities to have the same level of access to online services, information, and opportunities. In the long run, this can help improve quality of life and reduce isolation by allowing people with disabilities to participate in online activities such as socializing, shopping, and learning. Web accessibility also demonstrates social responsibility by promoting equal access and opportunities for people with disabilities. By designing websites that are accessible to people with disabilities, website owners can create a more inclusive and welcoming online environment that benefits everyone.

A hand wearing a virtual keyboard device.
A hand wearing a virtual keyboard device. (Photo by Elizabeth Woolner on Unsplash)

Improved User Experience

Web accessibility requires websites to have clear and consistent navigation structures that make it easy for users to find what they are looking for, which benefits all users. It also requires websites to provide text alternatives for images and videos, which benefits users who use screen readers or have visual impairments by allowing them to understand the content of a website. Web accessibility requires websites to be keyboard-accessible, meaning that users should be able to navigate and interact with a website using only a keyboard. Accessibility can also positively impact loading times by requiring efficient and optimized code, which directly impacts website performance. It also requires websites to have consistent designs and layouts, which makes it easier for users to understand and navigate the website.

A computer with a refreshable braille display.
A computer with a refreshable braille display. (Photo by Elizabeth Woolner on Unsplash)

Tips for Making Your Site More Accessible

There are several ways to make websites accessible. Here are some tips to keep in mind:

1. Use Alt Tags

Alt tags provide a text alternative to images on a website, making them accessible to people with visual impairments who use screen readers.

2. Use Descriptive Headings

Headings help users navigate through a website, and they are especially important for people who use screen readers. Use descriptive headings that accurately convey the content of the page or section.

3. Provide Transcripts and Captions

Videos and audio content should have transcripts and captions to make them accessible to people with hearing impairments.

4. Use Clear and Simple Language

Use clear and simple language on your website to make it easy to understand for people with cognitive impairments.

5. Ensure Keyboard Accessibility

People with motor impairments may not be able to use a mouse. Ensure that all functions on your website can be accessed using only the keyboard.

6. Use Accessible Color Contrasts

Ensure that the color contrast on your website is high enough to make it accessible for people with visual impairments.

7. Test for Accessibility

Finally, test your website for accessibility using tools such as screen readers and keyboard-only navigation.


In conclusion, accessibility on websites is crucial for creating a more inclusive and user-friendly experience for all users. By following the tips above, website owners and developers can ensure that their website is accessible to people with a range of abilities, and in doing so, they are helping to create a more equitable and accessible online world.

Want more? Check out our other blog posts on accessibility, like, Why and How to Design for Accessibility and Essential Web Dev Accessibility Resources.

About the Author

Heather Storseth

Heather is from a small town called Selah, Washington, and has been in Michigan since 2014. Heather has always been passionate about technology. She grew up playing video games on the NES, Nintendo64, Game Cube, Wii, and a few styles of Game Boys. She was first introduced to HTML and CSS in 2006 by one of her cousins, and it wasn’t until 2020 that she decided to make the career switch and start using and adding to these skills professionally. Away from the office, Heather enjoys riding bikes, experiencing or learning something new, and spending time with her husband and two kids.

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