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Olympic

Revamping a Legacy Brand’s Website to Inspire DIYers and Drive Engagement

The Olympic brand has been trusted to provide quality results since 1938. Its history of excellence and expertise has made Olympic Paints and Stains a category leader with a reputation for delivering innovation and durability at an affordable price. As a result, Olympic is one of the most well-known brands of PPG.

Olympic devices mock-up
Technologies
Azure, Custom Xperience Web Parts, Kentico Xperience, Xperience MVC
Services
Content Management System, Development, Integration, Kentico
Industry
Manufacturing
Live Site
olympic.com

Project Goals

PPG came to BizStream with the need to redesign and redevelop the previous Olympic.com site to better appeal to their audience and their purchase journey.

  • PPG wanted to design a site to meet the expectations of their customers, who are looking for inspiration for their do-it-yourself (DIY) projects.
  • PPG understands their customers are using social media sites like Pinterest to gather inspirational design content and wanted their content to be easily sharable and pinned.
  • Olympic.com traffic comes from search - people looking for color and design inspiration which drive product sales. PPG wanted customers to spend more time on their site, increase page visits, and increase repeat visits.
  • Rather than rely on separate social channels for content, the Olympic Marketing team wanted engaging and shareable content to reside on the new Olympic.com site - to increase the number of shares and pins that comes directly from the site.
  • The Olympic Marketing team wanted to walk their customer through their purchase journey - providing them resources for researching inspiration, then selecting a product, and finally purchasing the product.
  • The Olympic Marketing team wanted their new site to focus on mobile-first implementation and user experience.
Olympic Advice screenshot

Challenges

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Design

  • Highly stylized site that needs to be easily editable by content managers.
  • All imagery needed to be retina ready for high-res devices.
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Development

  • The site needed to be developed in Kentico 8.1 to keep in line with their other Kentico websites.
  • The site to be developed in Model View Controller (MVC) rather than a portal engine.
  • A strict requirement existed for leveraging Google Tag Manager. However, the application had to be built with the flexibility to deviate from their standards if needed.
  • Custom project system that would allow customers to save How To articles, colors, and products to a project type. From that project type, customers would be able to print off a shopping list.
  • A paint visualizer that would allow customers to digitally paint their rooms with specific colors.
  • A requirement existed for Azure hosting to take advantage of Azure storage and caching mechanisms.
  • Manage a large amount of content. Over 1,000 paint and stain colors, all with unique names and descriptions.
  • Infinite scrolling with articles appearing based on relevancy and utilizing browser history replaceState() to change the URL as the user scrolls through the site.
  • Concurrent development with PPG's internal development team working on the same code base.
  • Complex home page design needed to account for infinite scrolling of content and a relevancy algorithm for automatically determining related content.
Olympic monitor device mock-up
Olympic phones and tablets devices mock-up

Solutions

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Development

  • BizStream developed customized page types that allow content editors to fully manage all metadata for Facebook, OpenGraph, Twitter, email, Schema.org, and Pinterest. This enables content managers to control how Olympic content is displayed on social media sites.
  • Our team developed easy-to-use widgets such as Top 10 List formatting and others that allow content editors to insert images with associated paint or stain swatches within an article.
  • We developed a custom content relevancy engine to keep new content first and foremost and simultaneously keep popular content in front of users in an automated way.
  • BizStream developed a custom image rendition system that would output multiple renditions of a single image uploaded for display on different page types, resolutions, and devices using the Kentico Form Controls ability.
  • BizStream developed a custom Datasheet Form Control that allowed for easy content management of all Product Datasheets and Product MSDS’.
  • Our team leveraged the Kentico Smart Search functionality for faceted search results.
  • We enhanced the Kentico 8.1 MVC routing ability to handle various formats for 301 redirects - this assisted in migrating the previous version of Olympic.com to the new Kentico version of Olympic.com.
  • BizStream created a custom promotion and offer system that cycles through each offer as specific marketing campaigns progress through the year. These offers appear in various locations on the home page and infinite scroll areas.
  • Our team created an enhanced user experience via custom captcha and validation messages for online forms.
  • We integrated connect with Facebook for user registration and my account functionality.
Olympic phone and tablet device mock-up

Integrations

  • Third-party product review solution
  • Single Sign-On with existing PPG authentication platform
  • Single Sign-On with Social Media networks
  • Third-party email marketing solution
  • Schema.org
Olympic How to Stain screenshot

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