Through leadership in innovation, sustainability, and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than any other company. Olympic is one of the most well know brands of PPG.
The Olympic brand has been trusted to provide quality results since 1938. Its history of excellence and expertise has made Olympic Paints and Stains a category leader with a reputation for delivering innovation and durability at an affordable price.
The Olympic Marketing team came into this project with a deep understanding of their customer’s purchase cycle for paint & stain products. Their marketing team designed a site that would better compliment that purchase cycle. A lot of thought on how content could be developed, how it could be presented on the site, and how content could be easily managed by non-developers went into the initial project phases. The Olympic Marketing team pushed the envelope with a unique design featuring infinite scrolling, hero images to be utilized in multiple locations across the site, and included a My Account section where users can store their inspiration, colors, and products for their DIY projects. The Olympic Marketing team’s vision for the new site provided a number of challenges for the BizStream team to overcome when it came to developing the site. Without the Olympic Marketing team’s input, their drive to implement their vision, and their deep understanding of what their clients are looking for, the site couldn’t be what it is today. The end product is visually stunning, engaging, and user friendly.