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American Society for Microbiology

With over 30,000 members, including researchers, educators and health professionals, the American Society for Microbiology (ASM) is one of the largest life science societies in the world. The mission of ASM is to advance the microbiological sciences as a vehicle for understanding life processes and to apply and communicate this knowledge for the improvement of health and environmental and economic well-being worldwide.

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Technologies

Xperience MVC, Kentico Xperience, Azure Cognitive Search

Services
Content Management System, Design, Development, Digital Marketing, Integration
Industry

Science/Research

Awards

Kentico Site of the Year Finalist, Gold Circle Award Winner

Live Site

Results

BizStream helped ASM with a Kentico Xperience implementation, including other integrations, such as: Microsoft Azure Cognitive Search, NetForum, Shibboleth, and more. ASM is incredibly happy with the project results and has seen the following impact to their web presence:

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Page Views per Month
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Increase in Web Traffic
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Uptick in Author Submissions

BizStream created a custom system to eliminate duplicate content for ASM. The content audits were able to reorganize a site of 20,000 pages to a more streamlined and manageable 3,000 pages. From there, BizStream was able to reduce the number of 404 errors to almost none.

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With the aim to set up the American Society for Microbiology for the future with tagged, structured content, ASM’s digital team worked with the developers at BizStream to open up the box at Kentico and make templates and models the staff could use in a multitude of ways. Multiple integrations, tag-based aggregation, and a flexible taxonomy earned ASM a best website award and laid a foundation to serve ASM’s 30K+ members and advance microbiology.

Courtney Reyers
Senior Manager, Digital Strategy

Challenges

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Design

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Search

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Usability

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Solution Architecture

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Solutions

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Design

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Development

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Kentico Xperience 12.0 Features and Tools

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Azure Cognitive Search Features and Tools

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Other Projects

Kimball Hospitality

BDO USA, LLP

American Society for Microbiology

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