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Van Eerden Foodservice

Transforming Digital Ordering with a Mobile-First Approach for a Foodservice Industry Leader

The Van Eerden Foodservice Company is an independent, broad-line food service distributor. Van Eerden Foodservice began in 1920 to distribute fresh produce to grocers and restaurants in the Greater Grand Rapids, MI area.

Van Eerden Foodservice website
Technologies
.NET Core / MVC, Kentico Xperience
Services
Content Management System, Custom Application, Design, Development, Integration, Kentico
Industry
E-Commerce, Food & Beverage

Project Goals


Van Eerden Foodservice expressed the necessity for deploying an updated iteration of its web-based application geared towards facilitating online order entry. The key objectives for the new application encompassed:

  • Developing a mobile and tablet-optimized version of the software.
  • Improving the overall user experience to enhance customer-friendliness, distinguish itself from competitors, and introduce a more personalized touch.
  • Establishing a robust foundation to accommodate future functionalities.
  • Integrating upcoming features into the foundation to enable the release of gated content snippets on the public-facing marketing website.
  • Expanding the resources of the existing IT department through a strategic partnership with BizStream, enabling expedited project delivery.
Van Eerden Foodservice website shown on different devices

Challenges

  • Integrating with the client's current ERP system to retrieve over 5,000 product SKUs.
  • Ensuring the application's speed for swift order entry and usability for non-technical users.
  • Implementing a quick and efficient re-ordering process for past orders.
  • Ensuring mobile-friendliness of the application.
Van Eerden Foodservice website shown on mobile and tablet.

Solutions

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Design

  • Collaborative efforts between the BizStream and Van Eerden Foodservice teams to successfully integrate with the ERP system.
  • Implementation of an in-depth design and discovery process aimed at optimizing the online ordering workflow.
Van Eerden Foodservice website shown on mobile.

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