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The National Math and Science Initiative

A Consultative-Ready Site That Turns Interest Into Meaningful Conversations

The National Math and Science Initiative (NMSI) is a nonprofit that expands access to high-quality STEM education. Through programs that support students, teachers, and school systems, NMSI helps districts build customized STEM programs that improve readiness, equity, and long-term outcomes.

Responsive design mockup displaying NMSI's website on laptop, tablet, and phone showing imagery of teachers helping students.
Technologies
Storyblok
Services
Design, Development
Industry
Education, Nonprofit
Live Site
nms.org

Results

The new Storyblok-powered site gave NMSI the clarity, flexibility, and speed they needed to evolve their digital presence. The collaborative strategy and structured content model helped their team communicate value more effectively, while the flexible component library empowered editors to move quickly without developer support.

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full-content pages created in only 12 hours
0 mins
go-live completed in 15-minutes with zero downtime
Responsive design mockup displaying NMSI’s website on tablets showing blog and article layouts.
Web design mockup displaying NMSI’s website on laptop, featuring information about the advocates for STEM.

BizStream delivered an outstanding CMS migration and redesign. Feedback on both the design and the execution has been excellent. The team was knowledgeable, flexible, responsive, and detail-oriented, which made the entire process smooth and successful. It was a pleasure to work with BizStream, and we look forward to partnering again.

Nichole Austion
VP, Public Affairs, NMSI

Challenges

  • The previous site was heavily structured around blogs and resources, making it difficult for users to understand NMSI’s value at a glance.
  • Conversion paths were generic and disconnected from the sales process, limiting engagement.
  • The CMS was cumbersome, slowing down updates and making it difficult for the content team to experiment or iterate.
  • The site’s design and messaging no longer reflected NMSI’s innovative, consultative approach.

Solutions

A Collaborative, Strategy-First Process

  • BizStream led a focused, collaborative discovery process with joint NMSI and BizStream workshops. Together, the teams mapped content strategy, information architecture, and UX wireframes before design began. This approach created alignment on how to structure services, simplify navigation, and guide visitors to action.

Flexible, Future-Ready Technology

  • Using Storyblok and BizStream’s Web Accelerator for Storyblok, we built a flexible, component-based foundation that allows NMSI’s editors to build unique, branded pages with ease. The new system supports fast updates, experimentation, and consistent storytelling across all content types.

Conversion Paths with Personality

  • We redesigned the contact experience with personalized CTA pages that feature NMSI team members—giving prospects a clear sense of who they’ll be speaking with. This small but powerful change added authenticity and strengthened trust.

Design That Brings the Brand to Life

  • The new design surfaces the people behind NMSI’s work and presents content with greater clarity. Modern visuals and purposeful whitespace replaced dense layouts, resulting in a site that feels approachable and consultative rather than resource-heavy.

Fast, Painless Launch

  • With Storyblok and Vercel, deployment was seamless. Go-live took just minutes, with minimal downtime and immediate stability—an experience praised by both teams.
Responsive design mockup displaying NMSI’s website on tablet and phone with contact options and stories showing their impact in STEM.

A Partnership Built for Impact

From the start, BizStream and NMSI worked as one team, aligning strategy, technology, and design around a shared goal: creating a site that clearly communicates NMSI’s value and empowers their content team to move faster. Every decision was made with collaboration and purpose in mind, focusing on four key areas that shaped the project’s success:

  • A focused discovery process helped us map NMSI’s goals to clear UX and content pathways that guide users toward meaningful action.
  • Our Storyblok expertise gave NMSI a flexible, editor-friendly platform that balanced power with simplicity.
  • A collaborative approach built trust and momentum, allowing both teams to solve challenges quickly and creatively.
  • Tailored recommendations ensured the CMS aligned with NMSI’s long-term vision and future growth.
Web design mockup displaying NMSI’s website on laptop with showing the footer call to action.

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