Search behavior is changing fast. As generative search experiences continue to evolve, organizations are asking new questions about how their content is discovered, interpreted, and surfaced across AI-powered platforms.
That shift is exactly why BizStream has partnered with OtterlyAI.
OtterlyAI is a platform purpose-built to help teams understand and optimize for Generative Engine Optimization, or GEO. As search moves beyond traditional rankings and toward AI-generated answers, visibility requires a different approach, one rooted in structured content, clarity, and intent.
At BizStream, we spend a lot of time helping organizations prepare for what is next, not just what is familiar. OtterlyAI aligns closely with that mindset.
Their platform provides insight into how brands and content appear across generative search experiences, along with actionable guidance for improving visibility as AI-driven discovery becomes more common. For organizations investing in long-term digital strategy, this is quickly becoming an essential capability.
This partnership goes beyond access to a platform. It creates deeper collaboration, shared learning, and clearer direction for our clients.
As an OtterlyAI partner, BizStream gains:
This level of collaboration allows us to stay ahead of changes in how content is discovered and evaluated by generative systems.
We are seeing a lot of questions from clients about how generative search fits into their overall digital strategy. Working with OtterlyAI gives us better insight into those changes and helps us have more informed, practical conversations about what to do next.
Nate Jean, Senior Sales Account Manager, BizStream
For our clients, this partnership strengthens our ability to provide clear, informed guidance in a rapidly changing search landscape.
Generative search optimization is not about chasing tactics. It is about building structured, trustworthy content and digital experiences that are easy for both humans and AI systems to understand. With OtterlyAI, we can better analyze visibility, identify gaps, and make smarter recommendations tied to real signals, not speculation.
Whether organizations are focused on content strategy, platform modernization, or long-term discoverability, GEO is becoming part of the conversation. This partnership helps ensure that conversation is grounded in data and experience.
Talk with our team about how generative search fits into your digital strategy.
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