BizStream at digitalNow 2025 in Chicago

BizStream joins digitalNow 2025 in Chicago to share user-centered digital transformation strategies for associations. Meet our team on-site.

From November 2–5, 2025, BizStream will be attending and sponsoring digitalNow, a premier event in Chicago that brings together association executives to explore the future of digital leadership, strategy, and transformation.

In addition to sponsoring, BizStream’s Jordan Ellertson will be speaking alongside our client ASNT during the Innovation Sessions, sharing insights on how associations can transform with purpose through user-centered strategy.

With more than 300 attendees expected this year, digitalNow has become a key gathering for leaders looking to embrace innovation and guide their organizations into the future.

Why BizStream is Attending

BizStream partners with associations and membership organizations to design and build websites, platforms, and strategies that empower them to better serve their members. By combining user-centered strategy with smart technology, we help associations align people and platforms in ways that drive measurable impact.

Learn more about our work with associations here.

Meet the BizStream Team

Stop by our booth to meet Jordan and Drew, learn about BizStream’s approach to digital transformation, and see how we help associations move forward with confidence.

Jordan Ellertson

Senior Account Strategist, BizStream

Jordan Ellertson, Senior Account Strategist at BizStream, is passionate about organization, details, and planning. Jordan has spent over a decade implementing complex technology solutions, from CRM implementations to website builds. Her experience in business operations and digital marketing gives her a unique perspective across a variety of business needs and industries. She brings strategic foresight, practical expertise, and a collaborative approach to every project.

Drew Veach

Drew Veach

Senior Sales Representative, BizStream

With almost 20 years of experience in sales, management, and relationship building, Drew has created success stories working with businesses ranging from small mom-and-pop shops to large enterprise corporations. 

Speaking Session

Jordan will be presenting alongside David Walton, Web Content Manager at the American Society for Nondestructive Testing (ASNT), a BizStream client.

Curious how BizStream has helped ASNT already? Check out our ASNT case study.

Promotional graphic for digitalNow 2025 Innovation Session titled “Transforming with Purpose: Aligning People and Platforms Through User-Centered Strategy,” featuring speakers David Walton, Web Content Manager at ASNT, and Jordan Ellertson, Senior Account Strategist at BizStream.

Transforming with Purpose: Aligning People and Platforms Through User-Centered Strategy

In this session, Jordan and David will share how strategic brand changes and the integration of innovative practices can drive effective transformation and prepare associations for the future. Attendees will walk away with practical strategies to build consensus, foster vision, and empower teams during times of ongoing change.

Location: Sullivan A
Date & Time: Tuesday, November 4, 2025 | 2:30 – 3:15 PM

Connect with Us at digitalNow

Heading to Chicago for digitalNow? Be sure to stop by the BizStream booth to meet our team and learn how we help associations harness the power of user-centered strategy and digital transformation.

Learn more about the event here or register to attend: digitalNow 2025

Not attending in person? You can still connect with Jordan Ellertson and Drew Veach on LinkedIn to start the conversation.

Association Projects

American Society for Nondestructive Testing

Transforming the Online Experience Across Three Dynamic Websites
Branding // Content Strategy // Design // Development // Storyblok

Investments & Wealth Institute

Enriching Member Experience, Elevating Association Value
Branding // Content Strategy // Design // Development // Storyblok

American Society for Microbiology

Turning Data Overload into a Seamless Digital Experience for a Life Science Organization
Design // Development // Kentico

About the Author

Michelle Lentz

Michelle has an eye for design and aesthetics and enjoys applying these principles to business. Merging her love of all things artisan with her business experience, Michelle joined BizStream in 2013 to take on our marketing efforts. Michelle is skilled in web admin, digital marketing, design, content creation, event planning, driving our unique BizStream culture, and more. In her free time, you’ll find her gardening, doing houseplant chores, or exploring nature with her husband and two daughters.

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