BizStream Partners With OtterlyAI to Advance GEO Strategy and Search Visibility

BizStream announces a new partnership with OtterlyAI to help organizations navigate generative search optimization and evolving GEO strategies.

Search behavior is changing fast. As generative search experiences continue to evolve, organizations are asking new questions about how their content is discovered, interpreted, and surfaced across AI-powered platforms.

That shift is exactly why BizStream has partnered with OtterlyAI.

OtterlyAI is a platform purpose-built to help teams understand and optimize for Generative Engine Optimization, or GEO. As search moves beyond traditional rankings and toward AI-generated answers, visibility requires a different approach, one rooted in structured content, clarity, and intent.

Otterly.ai Partner Badge

Why OtterlyAI

At BizStream, we spend a lot of time helping organizations prepare for what is next, not just what is familiar. OtterlyAI aligns closely with that mindset.

Their platform provides insight into how brands and content appear across generative search experiences, along with actionable guidance for improving visibility as AI-driven discovery becomes more common. For organizations investing in long-term digital strategy, this is quickly becoming an essential capability.

What the Partnership Enables

This partnership goes beyond access to a platform. It creates deeper collaboration, shared learning, and clearer direction for our clients.

As an OtterlyAI partner, BizStream gains:

  • Early insight into product direction and upcoming capabilities through special events and direct communication
  • Product support, onboarding assistance, and training that allow our team to move faster and go deeper
  • Direct lines of communication with OtterlyAI’s team and leadership
  • The ability to provide product feedback, including recommended features and enhancements based on real-world client needs
  • Ongoing insight into GEO techniques and optimization trends as they continue to evolve

This level of collaboration allows us to stay ahead of changes in how content is discovered and evaluated by generative systems.

We are seeing a lot of questions from clients about how generative search fits into their overall digital strategy. Working with OtterlyAI gives us better insight into those changes and helps us have more informed, practical conversations about what to do next.

What This Means for Clients

For our clients, this partnership strengthens our ability to provide clear, informed guidance in a rapidly changing search landscape.

Generative search optimization is not about chasing tactics. It is about building structured, trustworthy content and digital experiences that are easy for both humans and AI systems to understand. With OtterlyAI, we can better analyze visibility, identify gaps, and make smarter recommendations tied to real signals, not speculation.

Whether organizations are focused on content strategy, platform modernization, or long-term discoverability, GEO is becoming part of the conversation. This partnership helps ensure that conversation is grounded in data and experience.

Don’t Get Left Behind in the Next Era of Search

Talk with our team about how generative search fits into your digital strategy.

About the Author

Michelle Lentz

Michelle has an eye for design and aesthetics and enjoys applying these principles to business. Merging her love of all things artisan with her business experience, Michelle joined BizStream in 2013 to take on our marketing efforts. Michelle is skilled in web admin, digital marketing, design, content creation, event planning, driving our unique BizStream culture, and more. In her free time, you’ll find her gardening, doing houseplant chores, or exploring nature with her husband and two daughters.

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