Brian McKeiver Speaking at Microsoft Ignite 2022

Level up your skills as Microsoft, industry, and partner experts guide you through the latest technology with immersive demos and live sessions at Microsoft Ignite.

Join Brian McKeiver, BizStream’s co-owner and Microsoft Azure MVP, at Microsoft Ignite on Wednesday, October 12, 2022!

Session Abstract

State-of-the-art Search with Azure Cognitive Search

We all know that providing a good search experience for website visitors is hard. Everyone expects it to “just” work like Google or Amazon. Maybe there is a better way, maybe we fix this with a little help from some AI.

Join the session to see how you can leverage Cognitive Services with Azure Cognitive Search in your apps. With the newly minted semantic search abilities, this technology can provide results that are semantically closer to the intent of the original query. For example, can your search return the right results for a query like “in the last 5 years,” or will it just return matches based on those 5 words without any context?

You will also learn how to enhance and enrich search through Cognitive Service Skills like natural language processing, image analysis, and entity recognition capabilities. Don’t know what those are? Well, that’s not a problem because you will find out.

You can expect to walk away knowing how to generate your own enrichment pipeline that leverages the power of AI to solve your search woes. Why not use the same integrated Microsoft natural language stack that Bing and Office have used for more than a decade into your site? Maybe AI can make it “just” work. Demo

Brian will also demonstrate how having a Headless CMS, like, to source search index data is a powerful combination when it comes to search experience on your website.

Time & Date

Wednesday, October 12
3:00 PM – 3:30 PM Eastern Daylight Time

Register Online for Microsoft Ignite 2022

In-person tickets are sold out for the event at the Seattle Conference Center, but you can still join us online. Register for Microsoft Ignite online at any time, as it is a global event.

About Brian McKeiver

Brian McKeiver is Co-Owner at BizStream, a digital agency in Allendale, MI. At BizStream, he is a solution architect, visionary, Microsoft Azure MVP, Kentico Xperience MVP, and Kentico Kontent MVP. He has over 19 years of experience leading his agency of more than 30 employees, about a hundred clients spread out across North America, and one heck of an interesting story of how it all started from a two-person team. In addition to his expertise in web development, cloud, integration, and digital marketing, Brian is active with the tech community via his blog at

About the Author

Michelle Lentz

Michelle has an eye for design and aesthetics and enjoys applying these principles to business. Merging her love of all things artisan with her business experience, Michelle joined BizStream in 2013 to take on our marketing efforts. Michelle is skilled in web admin, digital marketing, design, content creation, event planning, driving our unique BizStream culture, and more. In her free time, you’ll find her gardening, doing houseplant chores, or exploring nature with her husband and two daughters.

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