We all know that providing a good search experience for website visitors is hard. Everyone expects it to “just” work like Google or Amazon. Maybe there is a better way, maybe we fix this with a little help from some AI.
Join the session to see how you can leverage Cognitive Services with Azure Cognitive Search in your apps. With the newly minted semantic search abilities, this technology can provide results that are semantically closer to the intent of the original query. For example, can your search return the right results for a query like “in the last 5 years,” or will it just return matches based on those 5 words without any context?
You will also learn how to enhance and enrich search through Cognitive Service Skills like natural language processing, image analysis, and entity recognition capabilities. Don’t know what those are? Well, that’s not a problem because you will find out.
You can expect to walk away knowing how to generate your own enrichment pipeline that leverages the power of AI to solve your search woes. Why not use the same integrated Microsoft natural language stack that Bing and Office have used for more than a decade into your site? Maybe AI can make it “just” work.
Brian will also demonstrate how having a Headless CMS, like Kontent.ai, to source search index data is a powerful combination when it comes to search experience on your website.
Wednesday, October 12
3:00 PM – 3:30 PM Eastern Daylight Time
In-person tickets are sold out for the event at the Seattle Conference Center, but you can still join us online. Register for Microsoft Ignite online at any time, as it is a global event.
Brian McKeiver is Co-Owner at BizStream, a digital agency in Allendale, MI. At BizStream, he is a solution architect, visionary, Microsoft Azure MVP, Kentico Xperience MVP, and Kentico Kontent MVP. He has over 19 years of experience leading his agency of more than 30 employees, about a hundred clients spread out across North America, and one heck of an interesting story of how it all started from a two-person team. In addition to his expertise in web development, cloud, integration, and digital marketing, Brian is active with the tech community via his blog at www.mcbeev.com.
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