Brian McKeiver Speaking at THAT Conference

Join Brian McKeiver, for his talk State-of-the-art Search with Azure Cognitive Search at THAT Conference.

Join Brian McKeiver, BizStream’s Solution Architect and Microsoft Azure MVP, at THAT Conference in Round Rock, Texas, on Wednesday, May 25, 2022!

Session Abstract

State-of-the-art Search with Azure Cognitive Search

We all know that providing a good search experience for website visitors is hard. Everyone expects it to “just” work like Google or Amazon. Maybe there is a better way, maybe we fix this with a little help from some AI. Join the session to see how you can leverage Cognitive Services with Azure Cognitive Search in your apps. With the newly minted semantic search abilities, this technology can provide results that are semantically closer to the intent of original query. For example, can your search return the right results for a query like “in the last 5 years” or will it just return matches based on those 5 words without any context. You will also learn how to enhance and enrich search through Cognitive Service Skills like natural language processing, image analysis, and entity recognition capabilities. Don’t know what those are? Well, that’s not a problem because you will find out. You can expect to walk away knowing how to generate your own enrichment pipeline that leverages the power of AI to solve your search woes. Why not use the same integrated Microsoft natural language stack that Bing and Office have used for more than a decade into your site? Maybe AI can make it “just” work.

Brian McKeiver with patterned blue background

Take Aways

  • Why Semantic Search powered by AI is different

  • What is a Search as a service, and why should I use one in my app

  • What can Azure Cognitive Search do


  • Wednesday, May 25, 2022

  • 5:00 PM EDT, 1 hour

  • Room: Salon H

How to Attend

Get your tickets to THAT Conference in Texas here.

About the Author

Michelle Lentz

Michelle has an eye for design and aesthetics and enjoys applying these principles to business. Merging her love of all things artisan with her business experience, Michelle joined BizStream in 2013 to take on our marketing efforts. Michelle is skilled in web admin, digital marketing, design, content creation, event planning, driving our unique BizStream culture, and more. In her free time, you’ll find her gardening, doing houseplant chores, or exploring nature with her husband and two daughters.

Subscribe to Our Blog

Stay up to date on what BizStream is doing and keep in the loop on the latest in marketing & technology.