Brian McKeiver Speaking at THAT Conference

State-of-the-art Search with Azure Cognitive Search

We all know that providing a good search experience for website visitors is hard. Everyone expects it to “just” work like Google or Amazon. Maybe there is a better way, maybe we fix this with a little help from some AI. Join the session to see how you can leverage Cognitive Services with Azure Cognitive Search in your apps. With the newly minted semantic search abilities, this technology can provide results that are semantically closer to the intent of original query. For example, can your search return the right results for a query like “in the last 5 years” or will it just return matches based on those 5 words without any context. You will also learn how to enhance and enrich search through Cognitive Service Skills like natural language processing, image analysis, and entity recognition capabilities. Don’t know what those are? Well, that’s not a problem because you will find out. You can expect to walk away knowing how to generate your own enrichment pipeline that leverages the power of AI to solve your search woes. Why not use the same integrated Microsoft natural language stack that Bing and Office have used for more than a decade into your site? Maybe AI can make it “just” work.