Figma to Storyblok Plugin: Turn Designs Into Usable Content Components Faster

How the Figma to Storyblok plugin turns designs into structured CMS components, reducing handoff friction and helping teams launch faster with confidence.

By Rex Rainey

January 21, 2026
Advice

If you’ve ever been involved in building a website, you know the frustrating gap between design and launch. Designs look great in Figma, but migrating them into a CMS often requires time, technical work, and extensive back-and-forth.

That’s exactly what the Figma to Storyblok plugin is designed to fix.

What Is the Figma to Storyblok Plugin?

The Figma to Storyblok plugin connects your Figma designs directly to Storyblok. Instead of manually rebuilding designs in the CMS, the plugin lets you convert Figma designs into Storyblok content components with just a few clicks.

The Typical Design-to-CMS Handoff Pain (and How the Plugin Solves It)

In a traditional workflow, going from a Figma design to a CMS (Content Management System) involves several steps and people:

Design Handoff: Designers export assets or share Figma links. Developers interpret these designs, writing code or configuring the CMS to match.
Manual Content Setup: Someone (often a developer or content manager) manually creates content modules in the CMS to reflect the design – for example, making a “Hero Section” content block with fields for title, image, etc.
Back-and-Forth Tweaks: Inevitably, some things don’t look right on the first pass. Maybe a font size is off, or a section that looked great in Figma is hard to reproduce exactly in code. The team goes back and forth to tweak the design or code.
Launch Delays: All this takes time. It can be hours per page of development work just to translate design files into structured content and code, not counting the delays from clarifications or fixes.

This is where the Figma to Storyblok plugin shines. It essentially eliminates several of these steps by converting your Figma designs directly into Storyblok content components. No more guessing how a design should be structured in the CMS – the plugin does the heavy lifting for you with a one-click import that generates all the necessary content blocks and fields in Storyblok based on the Figma design.

Why Website Owners Should Care

Even if you’re not a designer or developer, this plugin can have a big impact on your website projects.

Faster Time to Launch

By automating how designs become CMS content, the plugin removes a big chunk of setup work. This means pages can go live faster and projects move forward with fewer delays.

Fewer Mistakes Between Design and Build

Because content components are created directly from the design, there’s less room for misunderstandings. The website ends up looking much closer to the original design.

Less Technical Bottlenecks

Designers can stay in Figma, developers don’t need to manually rebuild content structures, and content editors get clean, ready-to-use components. Everyone sticks to what they do best.

Better Collaboration

The plugin helps designers, developers, and content teams stay aligned. Everyone works from the same source, reducing confusion and the need for endless clarification messages.

Easier Content Editing Later

Once the components are in Storyblok, your team can easily update text, images, and layouts without touching the design file again. That’s especially helpful for marketing teams and ongoing content updates.

When Is This Plugin Most Useful?

The Figma to Storyblok plugin is especially valuable when:

You’re launching a new website or redesign
You frequently create landing pages or campaign pages
You work with designers or agencies using Figma
You want a cleaner, more scalable CMS setup from day one

If your designs already live in Figma and your site uses Storyblok, this plugin fits naturally into your workflow.

Are There Alternatives? (Why This Plugin Stands Out)

You might be wondering, “Okay, but isn’t there any other way to link design and CMS?” There have been other approaches, but none quite as direct and user-friendly as this Figma to Storyblok integration:

Manual Process: This is the status quo we discussed—lots of manual setup. It works, but it’s slow and prone to errors. The plugin clearly outperforms here by automating what used to be manual.
Design-to-Code Tools: Some tools and plugins can take a Figma design and spit out code (HTML/CSS or even React code). Those can be nifty, but they often still require a developer to integrate that code with a CMS or to clean it up. Plus, they might not produce structured content; they produce a static layout. The Figma to Storyblok plugin is different because it’s not about generating page code, but about generating structured content components in a CMS. This means your content is organized and reusable, not hardcoded. It’s a more maintainable approach for a live website that will be updated over time.
Other CMS Integrations: As of now, Storyblok’s Figma plugin is fairly unique. Not all CMS platforms have this kind of integration available. Some headless CMSs might offer design system tools or starters, but the one-click import from Figma is a standout feature of Storyblok. It was built precisely to target the design-to-development handoff bottleneck. If you were to attempt the same with another CMS, you’d likely fall back to manual methods or custom scripts.

In summary, while you could stick to doing things the old way or try piecemeal tools, the Figma to Storyblok plugin provides an all-in-one, streamlined solution. It takes a process that usually requires multiple tools and handoffs and wraps it into one neat pipeline.

A Friendly Heads-Up: It’s Not Magic (But It’s Close)

Now, to keep expectations realistic, the Figma to Storyblok plugin is amazing, but it assumes your Figma file is organized in a somewhat logical way. You don’t need to be overly technical (no coding needed at all), but a well-structured Figma design (using components, consistent naming, etc.) will yield the best results. The plugin basically takes what you give it in Figma and maps it to Storyblok. So if a design is a tangled mess of layers, you might need to tidy it up a bit for a clean import. That said, Storyblok has some guides on how to structure your Figma files for optimal results, and once you do it a couple of times, it becomes second nature.

The good news is that none of this is “hard”; it’s more about a little bit of planning. And the time spent planning a clean design file is still far less than the time you’d spend coding or configuring things manually. In other words, even with a bit of preparation, you’re coming out way ahead.

Also, using the plugin doesn’t lock you in or remove flexibility. After import, developers can still tweak the components, add custom logic in the front-end code, and content editors can edit content as usual. The plugin jump-starts the process, but your team stays in control of the final outcome.

Final Thoughts

The Figma to Storyblok plugin makes the jump from design to content much smoother. For website owners, that means faster launches, fewer errors, and happier teams.

You don’t need to understand the technical details to benefit from it — you’ll notice the difference in how quickly things move and how closely the live site matches the original vision.

If you’re using Storyblok (or thinking about it), the Figma to Storyblok plugin is well worth trying. It’s a simple tool that solves a very common problem — and once you use it, it’s hard to go back.

About the Author

Rex Rainey

Rex loves all things design but specializes in branding, web design, and illustration. He’s worked professionally as a designer, art director, and creative lead, at various interactive and branding agencies, since the mid-2000s. When not working, you can find Rex spending time with his family, watching the latest comic book movie/tv series, or deciding which sixth scale collectible he should purchase next.