Bridgespan originally engaged in the re-design of the www.Bridgespan.org website based on the changing landscape in digital marketing, need for mobile first customer experience, and need for better support of the digital customer journey.
The following needs were identified early on as a part of the project scope:
- Mobile First. Bridgespan wanted a very mobile-friendly, responsive design that would allow users to easily view specialized features across multiple devices, including smartphone, tablet, desktop and laptop.
- Complete Redesign of Site. Integrate a custom design via their UX/UI design firm specialist Sapient.
- Migration. Bridgespan wanted to ensure that the following components, among others were safely transferred into the new site.
- Over 60,000 users and user profiles
- Hundreds of pieces of content in the form of articles and article toolkits
- Existing user roles, permissions, web parts, development items, customizations. etc. from the old CMS version into Kentico Xperience 8.2.
- Content Faceting & Filtering.
- For Content editors, the ability to find their own categories and select which ones to display to make content management easier.
- The solution needed to be a modular implementation and support the filtering of insight articles library, blog posts, team member profiles, etc.
- Enhanced Search Experience. Bridgespan needed a website search feature that could quickly access their entire library of resources, including articles, videos, audio, etc. to provide excellent and accurate results.
- Custom User Profile and Subscription Management Center. Bridgespan required specific information fields for their My Profile section as well as the ability to manage individual or group email newsletter subscriptions.
- Custom Newsletter & Alerts Signup. Bridgespan desired specific information fields for their Newsletter registration. They also required a custom double opt-in email functionality that allows users to sign up for all newsletters at once, while only receiving one confirmation email. Additionally, they needed a functionality for users to follow particular articles and receive alerts specific to their interests.
- Highlight the Bridgespan Success Stories. Bridgespan wanted to tell the Bridgespan story to their viewers and to experience their partnered organization’s impacts around the world via their “Stories of Impact” page. This page is loaded with videos, audio files, articles, and audio which help to provide enriched storytelling.
- Showcase Relational Content. Bridgespan needed users to easily find videos, articles, and other resources in their content library that was related by certain logics such as tag, category, dates, and weights. Bridgespan also needed the ability to override and control what shows up in those areas.
- Robust Taxonomy for Articles. Bridgespan also desired that ability for users to easily find articles through custom filters and categories, in addition to traditional search.