Founded in 1976 as Coopersville Computer Services, Aeros IT Group began by providing computerized accounting services to small and medium-sized businesses. Over the decades, the company has evolved alongside rapidly advancing technology while maintaining the core principles that have fueled its success for more than 40 years, prioritizing reputation, integrity, exceptional customer care, and exceeding expectations. Now headquartered in Allendale, Aeros IT Group continues its mission to deliver reliable, client-focused IT solutions that help businesses stay operational and thrive.
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Aeros IT Group partnered with BizStream to bring their brand and website into alignment with the company they’ve become. The goals of the project were to:
The Aeros IT Group team had outgrown their previous branding and website. Specific challenges included:
BizStream’s approach combined strategic brand discovery, practical technology choices, and forward-thinking design:
A lot of time was spent on listening, on learning about what makes our company different, and on exercises that fine-tuned our message. They were patient with my ‘demands’ and held our hands during the whole journey. They have programmers, communicators, artists, project managers… they are a one-stop shop. What I found most refreshing was their honesty. They communicated the scope and budget clearly, and the project manager even told me when we were under budget. It is refreshing to see a company treat their customers like we do.
Aeros IT Group selected BizStream not just for design expertise but for a collaborative approach that matched their emphasis on clarity, efficiency, and audience insight. From the outset, the teams worked closely to align on business goals and user needs, bringing stakeholder perspectives into each design decision. That shared alignment enabled us to streamline complex content into intuitive hierarchies and workflows, creating a site structure that supports both current needs and future growth without overcomplicating the experience.
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