BizStream logo reversed
Contact

Aeros IT Group

Helping a Local IT Company Modernize Their Brand and Digital Presence

Founded in 1976 as Coopersville Computer Services, Aeros IT Group began by providing computerized accounting services to small and medium-sized businesses. Over the decades, the company has evolved alongside rapidly advancing technology while maintaining the core principles that have fueled its success for more than 40 years, prioritizing reputation, integrity, exceptional customer care, and exceeding expectations. Now headquartered in Allendale, Aeros IT Group continues its mission to deliver reliable, client-focused IT solutions that help businesses stay operational and thrive.

Mockup of Aeros IT Group’s responsive website shown on laptop, tablet, and mobile devices, featuring a retro-inspired design, prominent call-to-action, contact form, and blog section.
Technologies
WordPress
Services
Branding, Design, Development
Industry
Software & Security
Awards

List, List

Live Site
aerosgroup.com

Project Goals

Aeros IT Group partnered with BizStream to bring their brand and website into alignment with the company they’ve become. The goals of the project were to:

  • Modernize the brand identity to better reflect their personality and professionalism
  • Create a user-friendly, trustworthy website to attract leads and support client engagement
  • Enable easy content management for their internal team
  • Lay a digital foundation for future marketing, blog publishing, and SEO growth
0
Stat Label
0
Stat Label
0
Stat Label
Homepage of Aeros IT Group’s website featuring a retro-themed design, bold headline reading 'A Different Kind of IT Company in West Michigan,' a vintage computer photo with a smiling man in sunglasses, and callouts emphasizing customer service and longevity.
Aeros IT logo before and after

Challenges

The Aeros IT Group team had outgrown their previous branding and website. Specific challenges included:

  • A brand identity that didn’t resonate internally or externally—leaving them disconnected from their own materials
  • A rigid website platform that made it difficult to manage content or promote thought leadership
  • A lack of tools for SEO, blogging, or newsletters, limiting their ability to scale outreach
  • Visual and structural issues that didn’t convey trust or professionalism to potential clients
Mockup of Aeros IT Group’s responsive website displayed on a smartphone and tablet, showing the homepage tagline and services page with staff illustration.

Solutions

BizStream’s approach combined strategic brand discovery, practical technology choices, and forward-thinking design:

Strategic Discovery & Brand Alignment
  • We guided Aeros IT Group through a series of exercises to help uncover their brand voice—ultimately landing on a retro-inspired look that ties back to their legacy while embracing a modern, service-first identity.
Empowered Creativity Through AI
  • To support internal marketing efforts, we introduced AI-based design tools that enable the team to create brand-aligned graphics independently—supporting consistency without added overhead.
Smart, Sustainable Web Design
  • We delivered a simple yet powerful WordPress website that balances intuitive editing with robust functionality. Pages were structured to support future SEO growth and give visitors a seamless experience.
Training and Ownership
  • Our team trained Aeros IT Group to manage their new platform with confidence, ensuring they’re set up for success—without needing to rely on outside help for everyday updates.
Mockup of Aeros IT Group’s responsive website displayed on a smartphone and tablet, highlighting the Blog & News section on mobile and the 'Why Us?' page with customer-focused messaging on tablet.

A lot of time was spent on listening, on learning about what makes our company different, and on exercises that fine-tuned our message. They were patient with my ‘demands’ and held our hands during the whole journey. They have programmers, communicators, artists, project managers… they are a one-stop shop. What I found most refreshing was their honesty. They communicated the scope and budget clearly, and the project manager even told me when we were under budget. It is refreshing to see a company treat their customers like we do.

Ryan McMillen
President, Aeros IT Group

What Made BizStream the Right Partner

Small and medium-sized businesses like Aeros IT Group need more than flashy design; they need smart investments that last. BizStream’s team understands that:

  • Clients want long-term brand clarity, not another rebrand in three years
  • Business owners don’t have time to become web experts—they need tools that work
  • Creative direction needs to balance vision and practicality

We offered thoughtful guidance, flexibility, and deep expertise in both branding and web development. By creating space for exploration and backing it with strategic guardrails, we helped Aeros IT Group rediscover their voice—and gave them the tools to amplify it.

Branded Aeros IT Group merchandise including a black hoodie with the company logo on the front and back, and business cards featuring the logo and contact details.

Other Projects

Activate Renewables

Building a Better, Faster Website
Development // Storyblok
A blue laptop displaying the Activate Renewables website, showcasing a 'How We Can Work Together' section with options for landowners, developers, and brokers to engage with Activate. The background features a landscape with wind turbines at sunset.

PanGen Solutions

Enhancing Digital Presence for an IT and Network Infrastructure Provider
Design // Development // WordPress
PanGen website on a laptop

Lynxx Networks

Building Unity Across Integrated Brands
Branding // Content Strategy // WordPress
A digital mockup of the Lynxx Networks Messaging Guide, displayed as a multi-page landscape brochure. The cover page features a dark blue background with the title 'Lynxx Networks Messaging Guide' in white text. The interior pages include a Table of Contents listing sections like SMT Networks, Rate Electric, and WB Holdings, alongside messaging content such as 'Company Value and Top-Level Messaging' and 'Current Market Landscape.' A page features a photo of network server cables to visually reinforce the technology theme. The document uses a consistent layout with a white and blue color scheme and clear typographic hierarchy.
All Projects
BizStream Logo
Contact
Linkedin Facebook

Subscribe to Our Blog

Stay up to date on what BizStream is doing and keep in the loop on the latest in marketing & technology.