Countryside Greenhouse

Founded in 1982 as a wholesale greenhouse, Countryside Greenhouse has since flourished into a comprehensive retail operation with deep roots in the West Michigan community, and the largest retail greenhouse in Michigan. For many years now, Countryside Greenhouse has been a steadfast presence, offering unparalleled expertise and a genuine passion for everything green. From their humble beginnings to their current status as a thriving retail hub, they have become a cherished staple in the region, embodying a commitment to quality.

Countryside Greenhouse home page
Elementor, WordPress
Branding, Content Management System, Design, Development, Integration
Agriculture, Commerce
Live Site

Business Goals

Countryside Greenhouse had a change in ownership and came to BizStream knowing they wanted to update their website. Upon initial discussions, it was discovered that the Countryside Greenhouse brand needed to be updated as well. Working together, BizStream and Countryside Greenhouse crafted a new brand identity and visual experience that better suits who Countryside Greenhouse is as a company and resonates more strongly with their target audience.

  • Update the Countryside Greenhouse brand
  • Redesign the Countryside Greenhouse website

A Peek Into the Branding Process

Countryside Greenhouse patio planters product page
Countryside Greenhouse website Products page on a laptop
Countryside Greenhouse circular logo/seal

For us, it was really important to go through the branding exercise to take some time and invest in that thought process of understanding who we were, how we wanted to present ourselves, what our voice was, and what our messaging was. I recommend doing all that work for anyone who’s looking for a major refresh of their brand and website. Once you have your brand defined, the work related to the website refresh becomes much easier to do.

Tom Broene
CFO, Countryside Greenhouse

Brand Pillars

BizStream worked with Countryside Greenhouse to establish four brand pillars to lay the foundation for the redesign.

Unique Experience

A Lush and Vibrant Experience

Ease of Shopping

We Make Plant Shopping a Breeze

Plant Selection

Let Your Imagination Flourish

Grower Expertise

Years of Expertise That’s Always Growing

Countryside Greenhouse website on various devices


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Countryside Greenhouse billboard mock-up with the phrase, "Fresh New Look, Fresh New Plants"


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Countryside Greenhouse website on a phone and tablet

Other Projects

Virtual Combine

Branding // Design

BizStream Rebrand

Branding // Design


Branding // Design // Development

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