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FERNO

Unifying Six Websites into One Seamless Digital Platform for a Global Emergency Medical Supplier

FERNO is the global leader in pre-hospital emergency care solutions, serving emergency services, fire rescue, mortuary, industrial safety, police, and the United States military. FERNO serves more than 100 countries and has partnered with EMS customers, caregivers, safety and regulatory agencies, and customers globally to create a new vision for the delivery of emergency care. FERNO is committed to modernizing EMS systems through the creation of integrated products that maximize the delivery of care while heightening safety for caregivers and patients.

Ferno devices mock-up
Technologies
.NET Core / MVC, Azure, Kentico Xperience
Services
Content Management System, Design, Development, Digital Marketing, Kentico
Industry
Healthcare, Manufacturing
Awards

Kentico Xperience Site of the Year, Kentico Xperience Site of the Month

Live Site
ferno.com

Results

FERNO’s web presence was split across six existing websites. The company wanted to bring them all together into one global site, Ferno.com – a website originally built in Kentico. This would enable them to fold all FERNO Group companies, strategic partner companies, and their international location-based websites into a more seamless web experience for their global brand.

They also wanted to address performance issues, enable the website to be used as a sales tool, and empower their teams to more easily manage and update content.

0 %
Decrease in Bounce Rate
0 %
Increase in Qualified Sales Leads
0 %
Increase in New Visitors
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BizStream continues to demonstrate a high degree of capabilities and expertise with Kentico. They are true professionals who strive to make the customer experience a high priority.

Jason Wender
V.P. of U.S. EMS Sales & Global Marketing

Challenges

  • Due to the way the FERNO site was previously developed, it was a significant undertaking for the BizStream developers to get the site to function properly and use best practices for Kentico MVC.
  • FERNO'S previous site was developed to load the entire site (over 8 MB of content) upon visiting, making the website extremely slow.
  • BizStream needed to rework the architecture in its entirety to address 404-page functionality, lack of domain modeling, improper Web.Config settings, and non-reusable models and controllers.
  • BizStream was tasked with merging five Sitecore sites into an updated Kentico site with MVC architecture and shutting off the old Sitecore installation.
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Solutions

To give FERNO a properly working site, BizStream thoroughly assessed the previous Kentico installation. BizStream reviewed the Kentico application components and configurations along with Kentico infrastructure components and configurations. The production database server, Web (IIS) Server, Kentico CMS installation, and many custom settings were also audited. The final solution included:

  • Hosting on Microsoft Azure.
  • Utilizing Deployment Slots on Azure App Services.
  • Utilizing Kentico Search.
  • Leveraging Kentico 12 MVC framework, making it easy for highly configurable pages.
  • Integrating with HubSpot to connect their sales team with customers seeking a quote for equipment and general customer support requests.
  • The site now integrates with SharpSpring, Zoho CRM, Azure, Google Analytics, and Google Tag Manager.
  • Improving content administration interface.
  • 404 pages are customized and URL routing was updated for best practices.
  • Managing 301 redirects in an external configuration file for ease of administration.
  • Adding appropriate page type scoping.
  • Building custom caching strategies for performance.
  • Updating URL routing for best practices.
  • Leveraging JavaScript for customized menus.
  • Removing console.log() functions from front-end JavaScript.
  • Correcting cross-browser style issues.
  • E-commerce functionality serves as a foundation for integration with Stripe for commerce transactions.
  • Pages app and content tree enable multiple regional sites to share some content and have their own unique parts.
  • Global site content managed with built-in translation.
Ferno phone and tablet device mock-up

Key Criteria for Choosing Kentico

  • FERNO chose Kentico based on its rich feature set and ability to be hosted in Microsoft Azure.
  • Ease of use for core Content Management for both technical and non-technical users.
  • ASP.NET MVC methodology
  • FERNO'S previous experience in the Kentico platform
  • Marketing functionalities
Ferno INX screenshot

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