Freightliner ATBS

Optimizing Online Community Engagement with UX/IA Improvements

Freightliner Trucks is a leading manufacturer of heavy-duty and medium-duty commercial vehicles in North America. Known for innovation, durability, and performance, Freightliner offers a wide range of trucks designed to meet the demanding needs of industries such as freight, construction, and long-haul transportation. As part of Daimler Truck North America, Freightliner is committed to delivering advanced engineering, fuel efficiency, and cutting-edge technology to keep drivers and businesses moving forward.

Technologies

Kentico Xperience

Services

Design, Development, Web Content Strategy

Industry

Manufacturing

Awards

List, List

Live Site

Results

Newfound Success

The Team Run Smart site refresh revitalized both reach and engagement. Visitors now enjoy faster, easier access to a wealth of resources designed to help them optimize their careers. The improved experience has led to stronger user involvement across the board.

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Bounce Rate

We knew we were doing something different in agriculture, with no clear guide on how to develop our online presence. Right from the start, BizStream got on board with our vision—and quickly turned into trusted advisors.

Will Ostedt

Creator for XtremeAg

Challenge

Fulfilling a Need

Over a decade ago, American truck manufacturer Freightliner Trucks partnered with the financial and business consultant firm ATBS to create a website, Team Run Smart, that serves professional truck drivers across North America. To help truckers successfully operate a small business while maximizing drive time, the site enables members to share business, maintenance, and lifestyle advice for every stage of the trucking career path. The site was a massive success, but by 2019, Team Run Smart’s popularity had become a double-edged sword.

As its content library continued to grow, users found themselves increasingly frustrated by the site’s limited search functionality. The site’s navigation couldn’t keep up with its many blog posts and videos. And modern industry changes and challenges put truck drivers early on in their careers at a significant disadvantage—a topic absent from the site. For help, Freightliner turned to the site’s original strategy, design, and technical development team, now at BizStream.

Solution

Growing Pains

To address usability challenges and better serve both new and returning visitors, the team implemented a range of strategic content and navigation enhancements. These solutions were designed to improve engagement, strengthen community ties, and attract a broader audience.

Enhanced navigation through new submenus and subsections and by creating new content categories—Meet the Pros and CAREER Smart—targeted toward new drivers.
Commissioned a series of videos by the site’s most popular content creators, boosting brand loyalty and enhancing the feeling of community among existing users while attracting even more industry pros.

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