LifebankUSA

Optimizing Website Branding & Messaging for Conversion

LifebankUSA is a leading cord blood bank dedicated to helping families safeguard their future health. As a pioneer in the field, LifebankUSA offers advanced stem cell banking solutions, including cord blood, cord tissue, and placenta tissue preservation, to support potential life-saving treatments and regenerative medicine. With a commitment to innovation, safety, and care, LifebankUSA empowers parents to invest in their families’ long-term wellness through comprehensive and reliable stem cell banking services.

LifebankUSA website displayed on a desktop monitor showing a family at home with text “Banking on your family’s healthy future.”
Technologies
WordPress
Services
Branding, Messaging, Research, SEO, Strategy, Web Design & Development
Industry
Life Science
Awards

List, List

Live Site

Results

Expecting Excellence and A Friendly Face

Visitors and potential clients can now find the information they need, including company differentiators, pricing, package creation, and testimonials, without being overwhelmed with complex medical and scientific information. Calls to action are more effective. And most important, the company’s humanity is front and center, making it easier to connect with potential clients. The redesigned main page humanizes a highly scientific company. Parents can more readily find the information they need and can more easily understand the benefits and options that LifebankUSA offers.

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Source Name
Position

Challenge

Science and Medicine Meet

Visitors and potential clients can now find the information they need—including company differentiators, pricing, package creation, and testimonials—without being overwhelmed with complex medical and scientific information. Calls to action are more effective. And most important, the company’s humanity is front and center, making it easier to connect with potential clients. The redesigned main page humanizes a highly scientific company. Parents can more readily find the information they need and can more easily understand the benefits and options that LifebankUSA offers.

LifebankUSA website page showing stem cell banking cost and services, banking options for cord blood and placental tissue, and payment plan details.

Solutions

A Family Affair

We began by redesigning the site’s home page, working with LifebankUSA to find new images that better represented their commitment to and care for families. The new design features streamlined content sections and a cleaner, simpler navigation. We also redesigned the site’s pricing page to make package customization more intuitive and pricing easier to understand. And we designed a competitive comparison page to help highlight the differentiators that make LifebankUSA a top option for parents who want to do the most they can for their family’s future health.

LifebankUSA website section highlighting pioneers in retrieving placental stem cells with benefits of placental stem cell banking and future medicine advancements.

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