Precision Planting
Modernizing Ag Tech Dealer Access with a Flexible, User-First Experience
Design // Development // Kontent.ai
Precision Planting, headquartered in Tremont, Illinois, is a global leader in agricultural innovation. Through a worldwide network of dealerships, the company provides retrofitting solutions that help farmers and equipment manufacturers maximize the performance of existing machinery. As part of PTx, AGCO’s precision agriculture brand, Precision Planting delivers tools for every season and every field pass, regardless of equipment brand.
Precision Planting partnered with BizStream to transform their corporate website into a modern, intuitive digital platform that supports their global leadership in agricultural innovation. More than a simple redesign, the initiative was rooted in a clear business goal: to replace their rigid, custom-built CMS with a flexible, scalable solution that could grow alongside their expanding international presence.
The new platform needed to do more than look good; it had to streamline internal workflows, empower teams to create and manage content with ease, and better connect dealers and farmers with Precision Planting’s suite of cutting-edge tools. By implementing a refreshed visual identity, reorganized content structure, and a headless CMS, the site now enables faster content delivery, stronger user engagement, and a consistent brand experience across every market.
Precision Planting’s team faced several technical and usability challenges with their previous platform:
These limitations not only slowed down internal workflows but also negatively impacted the experience for site visitors and dealers alike.
To solve these issues, BizStream designed and developed a new website using Kontent.ai as the headless CMS. The new solution offered the flexibility, scalability, and modern content infrastructure needed to meet Precision Planting’s global needs. Key third-party systems, such as event listings and dealer locator tools, were thoughtfully integrated into the new build to create a seamless user experience.
BizStream’s deep experience working with enterprise ag tech organizations and dealer networks made us a natural fit. Precision Planting valued our familiarity with headless CMS technologies, API integrations, and our proven success in building scalable, flexible platforms. They also appreciated our ability to create dedicated dealer pages, something we had done successfully for similar clients in the past.
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