BizStream logo reversed
Contact

U.S. Borax

Turning Deep Technical Knowledge Into Content That Builds Trust

U.S. Borax, a Rio Tinto company, mines and processes borates used across industries ranging from agriculture and energy to manufacturing. Their products show up in everyday materials like glass, fertilizer, rubber, and solar panels, giving the company a technical, global footprint that touches audiences most people never think to connect back to the source.

Laptop, tablet, and phone mockup displaying the U.S. Borax blog news page, the solar power article, and the International Day of Plant Health LinkedIn post.
Services
Content Strategy, Design
Industry
Ag Technology, Energy, Manufacturing
Live Sites
linkedin.com/showcase/usborax
borax.com/news-events

Results

In a typical month, U.S. Borax’s social channels see steady growth in audience and engagement. Recent performance reflects the kind of consistent traction the program is built to deliver.

11.4 %
Audience growth across all channels
159
New followers on LinkedIn
3613
Total engagements
Laptop mockup of the U.S. Borax blog article "Unlocking next-gen applications with boron nitride."
Desktop mockup of a U.S. Borax blog article featuring the Frankfurt customer service team, with sections on responsiveness and long-term partnership.

The team at BizStream is a joy. Meeting with them to review and calendar social programs is quick and easy. Not only is Jordan efficient, but her sunny disposition makes my day. Having a dedicated writer from BizStream craft our blogs and social posts saves so much time. His knowledge of our business, tone, and style means I don’t have to spend time hand-holding a vendor.

Lizzie Kostielney
Marketing and Digital Strategy Leader, Rio Tinto

Challenges

Producing technical content at a steady cadence created real strain on both messaging accuracy and internal bandwidth.

Messaging required deep product nuance

  • Borates show up in unexpected places, from food-adjacent applications to consumer laundry products, and getting the tone and framing right for each context took specialized knowledge the internal team didn't have time to fully transfer.

A small team, a technical workload

  • With a lean internal department managing highly technical subject matter, day-to-day content work meant heavy editing cycles and coordination across subject matter experts just to keep posts accurate.

Limited room for fresh ideas

  • Between managing the technical review process and keeping up with posting, there wasn't much space left to develop new content directions beyond what was already planned.
U.S. Borax LinkedIn post for International Day of Plant Health, with an animated video of a farmer walking through crop rows on a wind-powered farm.

Solutions

BizStream embedded a dedicated content strategist and writer into the program to close the gap between technical accuracy and consistent output.

Strategy tied to the calendar

Content planning is mapped against an annual strategy, aligning posts with key events, product moments, and the many industry observance days that connect back to borates in ways most audiences wouldn’t expect.

Full-year content calendar showing U.S. Borax blog and social post thumbnails scheduled month by month, January through December.

Branded visual templates

A BizStream designer worked with U.S. Borax’s existing brand to build a set of social templates the team could reuse across campaigns and themes, keeping every post visually consistent without starting from scratch each time.

Figma board of U.S. Borax social media templates organized into four themed color sets: Rich History, Finding Better Ways, The U.S. Borax Difference, and Community.

A writer who learned the business

  • Rather than functioning as an outside vendor, the BizStream writer built enough working knowledge of U.S. Borax's products and industry context to write confidently without needing constant oversight.

A recurring content engine

  • The program runs on two technical blog posts a month and multiple social posts a week, planned a full year out so nothing falls through the cracks around key dates and product moments.

Technical accuracy built in

  • The BizStream team conducts interviews as needed to gather technical detail directly from subject matter experts and to feature employees, keeping content grounded in accurate, firsthand information.

Support beyond the standard cadence

  • Custom graphics and occasional video editing round out the program for holidays and one-off moments that fall outside the regular posting schedule.
U.S. Borax LinkedIn post celebrating National Corn on the Cob Day, explaining boron's role in corn kernel development.

A Partnership Built for Impact

What makes this partnership work is how little friction it takes to keep it running. Planning and calendar reviews are quick, and having a writer who already understands the business means U.S. Borax doesn’t spend time re-explaining context or correcting tone. That trust lets both teams focus on the work instead of the handoff.

Phone mockup of a U.S. Borax LinkedIn carousel post highlighting the company's 150-year history and a stat of about 1 million tons of product produced annually.

Other Projects

Portland Party Store

Revitalizing Branding and Packaging for a Local Favorite in Gourmet Pizza and Treats
Branding // Design
Portland Party Store seal

HealthFitness

Enhancing Search and Lead Generation for a National Wellness Leader
Development // Kentico
HealthFitness homepage shown on computer monitor

Grand River Bank

Enhancing Financial Workflow and Transaction Management for a Regional Bank
Development
Monitor showing the Grand River Bank app
All Projects
BizStream Logo
Contact
Linkedin Facebook

Subscribe to Our Blog

Stay up to date on what BizStream is doing and keep in the loop on the latest in marketing & technology.