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Ariens

Expanding eCommerce and Dealer Integration for a Global Outdoor Equipment Manufacturer

Ariens Company (AriensCo) is internationally known for manufacturing snow blowers, lawn tractors, and zero-turn lawn mowers for commercial and high-end consumer markets. The company started in 1933 in Brillion, Wisconsin, and now employs over 1,500 people worldwide.

Ariens devices mock-up
Technologies
Azure, Kentico Xperience, Xperience MVC
Services
Development, Ecommerce, Integration, Kentico
Industry
Manufacturing
Live Site
ariens.com

Business Goals

AriensCo wanted to enter the eCommerce space by expanding its Kentico Xperience-based websites, including www.ariens.com to become a new digital commerce sales channel while leveraging its dealer network to sell Ariens and Gravely products online. 

 

  • Support the dealer distribution channel by integrating the dealer’s inventory at the dealer’s location and the eCommerce flow that Ariens needed to provide.
  • Allow Ariens to tightly tie the purchasing process to dealer locations and real-time inventory so consumers can choose the appropriate dealer to purchase through.
  • This release is the first of a long-term eCommerce vision that drastically changes how Ariens distributes products and provides services to its clients worldwide.
  • All of the solutions provided by BizStream needed to tightly integrate with Arien’s internal systems.
Ariens Checkout screenshot

Challenges

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Usability

  • Ariens needed a way to understand real-time inventory levels at each unique dealer location to sell goods online.
  • BizStream needed to create a solution to provide accurate pricing for consumer purchasing based on location and needs.
  • Provide visibility into the customer journey through custom analytics.​
  • Build a highly customized checkout process.
  • We needed to provide a way for each dealer to view and manage orders (validate, delivery, approval, cancelation, returns, etc.) from their specific locations as they came in from Ariens.com.
  • Implement complex business rules and business logic throughout the site.
Ariens phone device mock-up

Solutions

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Development

  • BizStream assisted Ariens with upgrading to Kentico Xperience 13 MVC.
  • We assisted Ariens with architecting a new Azure Cloud environment.
  • Our team led meetings between business/marketing and IT teams to flush out project requirements.
  • BizStream provided technical consulting and assistance with modernizing the overall tech stack and approach.
  • We automated quality assurance testing to reduce the possibility of regression errors.
  • We facilitated an Agile approach to project methodology.
  • BizStream integrated several systems and APIs to provide a real-time solution for eCommerce.
  • Our team rewrote the dealer extranet using Xperience.​
Ariens phone and tablet device mock-up

Leveraged Xperience Features

  • Xperience eCommerce platform
  • Media Libraries
  • Custom Tables
  • Scheduled Tasks
  • Kentico CI
  • Web Farms
  • Page Types
  • User Management
Ariens Product Detail screenshot
Ariens phone and tablet device mock-up

Integrations

  • React JS.NET for front-end development
  • Google Analytics
  • Google Maps
  • Third-party tax provider
  • Credit card processing integration
  • Address validation
  • Anti-fraud and anti-spam measures
  • Custom PDF generation
  • Custom authentication and SSO integration
  • Azure Search and Azure Maps integration
  • Rich metadata for all pages, including schema.org
  • ERP and PIM
  • CRM
  • Custom shipping and delivery options

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