CreeMee Ice Cream Parlor
Scooping Up a Fresh Visual Identity for a Nostalgic Ice Cream Parlor
Branding // Design
Lucifer Lighting designs light that creates, reflects, and exposes beauty from fixtures that don’t draw attention to themselves. As a result, they are a global resource for world-class architects, designers, and developers who specify the products for everything from high-rise hotels and urban financial centers, to flagship retail stores and four-star restaurants, to private homes and specialty museums. The products are designed, prototyped, and manufactured at their 13-acre, 90,000 square foot, San Antonio, Texas headquarters.
Lucifer Lighting enlisted BizStream to help redesign their site and update a set of functionality and capabilities within it. The primary goal of this project was to modernize old and outdated pages to a more interactive design that would better showcase Product Families and allow for a more visual representation of each of the various product features and capabilities through dynamic storytelling.
Other goals included:
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