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Optimizing Global Search for a Manufacturing Leader in Industrial Equipment
Content Management System // Design // Development // Digital Marketing // Kentico
Lynxx Networks provides Multi-Gig Fiber Internet, Managed Home Wi-Fi, Voice, and Streaming TV services to residents and businesses in portions of Juneau, Monroe, and La Crosse counties in the state of Wisconsin.
List, List
It’s hard to overstate the value of the messaging documentation we delivered. Immediately, teams from across the company began using it for internal training of new employees and to create consistent messages across websites, ads, and sales presentations.
Even better, each team now has detailed information and messages about the other businesses, empowering cross-selling and a deeper, more integrated partnership.
And most important, business and residential customers get seamless, fluid, connected capabilities presentation across the companies.
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Lynxx Networks is an integrated communications, technology, and electrical service provider that connects people through modern, secure, and reliable networks. Intentionally focused on a specific local region, they bring a community focus and relationship-based interactions to effectively compete with national providers.
Key to their success is their end-to-end, integrated internet, voice, streaming, IT, electrical, and cabling solutions for businesses and residential customers. To make these services seamless, Lynxx brings together leading providers in each of their specialty areas. Lynxx Networks provides the efficiencies of a parent company while empowering specialized teams to run their divisions autonomously.
Now, they needed a centralized marketing and messaging resource to enable their teams to present their capabilities as a single provider of choice.
Lynxx Networks brings together three partner organizations. The Lynxx parent company provides business IT solutions, voice, and internet. Bahr Electric provides electrical and cabling infrastructure. And 3RT provides comprehensive IT managed services.
To enable unified yet distinct messaging across the partner organizations, the BizStream team conducted detailed stakeholder interviews, gaining rich insights—in particular from executives, SMEs and sales teams who touch the lives of their customers directly, every day.
From the data and insights we gathered, we crafted a comprehensive messaging document. The combined resource provides:
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