BDO ARCH
Delivering a Centralized Compliance Platform for a Leading Accounting and Advisory Firm
Design // Development // Kentico
Luminare Health is one of the largest third-party administrators of self-funded health benefit plans in the United States. The company designs and administers custom health plans for self-funded employers, and provides white-labeled benefits administration for insurance carriers, brokers, health systems, and plan sponsors.
A wholly owned subsidiary of Health Care Service Corporation, Luminare Health supports more than 600 clients and over one million members. Its home office is in Rosemont, Illinois, with local offices across the country.
As Luminare Health established its own brand identity, its website needed to become a true reflection of who the company is today and a dependable asset for the years ahead. The goal was to give the marketing team a site they could manage with confidence, make it easier for the people who rely on Luminare’s resources to find what they need, and build a foundation flexible enough to support new audiences and offerings as the organization grows.
Luminare Health now has a website that is entirely its own, from the visual experience to the way content is structured behind the scenes. The work closed the gap between the brand and the web, reduced technical risk, and gave the marketing team a platform that is easier to manage and ready to expand.
BizStream has played an important role in our website’s evolution and our continued growth. Whether tackling design, strategy, or the occasional curveball, they consistently bring expertise, creativity, and a solutions-first mindset. They’re a genuinely great team to work with, and I can’t wait to see what we dream up next.
Luminare Health’s website had served the organization well through years of change, but a new brand identity and an aging technical foundation meant incremental updates were no longer enough. Several connected challenges needed to be addressed together.
Rather than treating the migration and the redesign as separate efforts, BizStream approached them as one connected body of work. Each decision about structure, design, and technology was made with both today’s editors and Luminare’s longer-term plans in mind.
Luminare Health’s website has evolved through several platform versions, a full redesign, and a rebrand, and BizStream has been part of each step. That continuity meant the team understood not just the codebase but how Luminare’s marketing team works, which content matters most, and where the business was headed. It allowed decisions to be made with context instead of starting from scratch each time.
The collaboration with Luminare’s creative team was equally important. Their brand direction paired with BizStream’s experience in design, Figma prototyping, Xperience by Kentico architecture, and Azure integrations made it possible to deliver a site that looks the part and holds up behind the scenes. The result is a website Luminare can keep building on as the business evolves.
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