Aeros IT Group
Helping a Local IT Company Modernize Their Brand and Digital Presence
Branding // Design // Development // WordPress
Colorado 811 (CO811) is the state’s officially designated utility notification center, connecting homeowners, professional excavators, and utility operators to ensure underground utilities are located before any digging begins. As a nonprofit mandated by the State of Colorado, CO811 plays a critical role in preventing utility damage, service disruptions, and safety incidents across the state through education, coordination, and reliable notification services.
Colorado 811 came to BizStream with a website that had grown difficult to use and increasingly misaligned with the people it was meant to serve. The organization needed more than a visual refresh. It needed a fundamental rethinking of how its digital presence communicated with three very different audiences: homeowners, professional excavators, and utility members. Each group had distinct needs, and the existing site addressed none of them clearly.
The goal was to transform the website into a site built around action, not information overload. One that met users where they were, without requiring them to understand CO811’s internal systems, terminology, or organizational structure. That meant simplifying how content was organized, clarifying the paths people needed to take, and ensuring the site could support a multilingual workforce operating in the field. It also meant building on a platform stable and scalable enough to support a mission-critical operation that could not afford downtime.
The redesigned CO811 website gave the organization a clearer, more reliable digital presence, structured around how its users actually think and what they actually need. Content is now organized by audience and intent, making it easier for homeowners, excavators, and utility members to find relevant information without navigating through content that doesn’t apply to them.
Internally, the shift to a headless CMS resolved long-standing concerns about site reliability and eliminated the maintenance burden of their previous platform. The CO811 team found the new system significantly easier to manage, with greater flexibility to build and update pages independently.
Key outcomes included:
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CO811’s website had accumulated years of content without a clear strategy for who it was serving or how. Over time, it became harder to use and harder to maintain, leaving the public it existed to protect without a reliable way to find what they needed, and leaving the internal team struggling to keep it current.
BizStream approached the CO811 project as a content strategy and user experience challenge first, and a technology decision second. The goal was a site structured around real user behavior, fast to navigate, accessible to everyone, and built on infrastructure that matched the organization’s reliability requirements.
BizStream came into this engagement with a clear focus on understanding the problem before proposing solutions. The team took time to learn CO811’s audiences, their frustrations, and the operational realities the site needed to support.
Close collaboration with the CO811 team informed every structural and strategic decision. CO811 is an organization with a lot on its plate, and BizStream recognized that. By orchestrating the project and keeping things moving, BizStream allowed the CO811 team to focus on the decisions that mattered most, without getting pulled into the execution details.
The goal was never just to build a new website. It was to make sure the people who depend on CO811 could get what they needed quickly, and that the internal team could keep it running without outside help.
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