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Light Horse Therapeutics

A Clearer Identity for a Breakthrough Biotech Company

Light Horse Therapeutics is a San Diego-based biotechnology company pioneering a function-first approach to small-molecule drug discovery. Their team uses precision genome editing and high-throughput screening to uncover druggable targets in native cellular environments. Backed by a sixty-two million dollar Series A investment led by Versant Ventures, the company is advancing first-in-class therapeutics with an initial focus on oncology. Their mission is to transform the treatment of challenging diseases through innovative chemical biology and genomics.

Light Horse therapeutics website mockup, featuring the home and About pages on multiple devices.
Technologies
WordPress
Services
Branding, Design, Development
Industry
Healthcare, Life Science
Live Site
lighthorsetx.com

Project Goals

Light Horse partnered with BizStream to develop a comprehensive brand identity system and a modern WordPress website to help them present themselves as a credible, investor-ready biotech company. As a startup, they had only a logo they did not like and a temporary one-page website. They needed a polished identity, clear scientific visuals, and foundational marketing tools.

Key goals included:

  • Create a modern website that builds trust from the first visit and clearly communicates their scientific focus.
  • Organize content in a way that helps visitors quickly find information and encourages deeper exploration.
  • Attract investors and support ongoing recruiting efforts.
  • Provide a website framework that the internal team could maintain.
  • Produce foundational brand assets, including a refreshed logo, color palette, typography, infographics, a DNA hero image, business cards, and a branded PowerPoint template with more than two dozen slide options.

Results

Light Horse moved from a temporary one page site and an incomplete identity to a fully realized brand foundation. The new website is fast, modern, and built to grow with the company. Their team now has the visual tools, graphics, and presentations needed to communicate complex science with clarity while maintaining control over proprietary details.

Featured Outcomes

  • Complete multi-page website in place of a temporary single page
  • Clear and accurate scientific visuals without exposing sensitive IP
  • Stronger brand identity that reflects their expertise
  • Branded PowerPoint materials for investor and stakeholder meetings
  • Fast, flexible WordPress site prepared for future content growth
Mockups of Light Horse business cards and PowerPoint templates
Business Cards and PowerPoint Slides

BizStream delivered excellent work. The new brand and website look great, and the visuals clearly capture our cutting-edge scientific approach. The design team was easy to work with, understood what we needed and created exactly what we were looking for.

Markus Renschler, M.D.
Chief Executive Officer, Light Horse Therapeutics

Infographics and custom illustrations, highlighting the features of Light Horse’s unique approach to gene editing and research.

Challenges

Light Horse faced several core challenges as they prepared to present themselves to investors and the scientific community.

  • They were a young startup with very few usable brand assets and a temporary website. They needed help defining an identity that felt polished and accurate to their work.
  • Their science is highly technical and proprietary. They needed graphics that could explain complex gene editing processes without revealing sensitive data.
  • They wanted a 3D style hero graphic, something typically expensive and time-intensive.
  • They needed branded presentation tools to support frequent stakeholder and investor meetings.

Solutions

BizStream delivered a complete brand and digital foundation that reflected Light Horse’s scientific approach and long term goals.

Brand Identity System

  • BizStream refreshed the logo, established a full color palette and typography system, and created an extensive set of scientific infographics that represent complex processes in a clear and approachable way.

DNA Hero Graphic

  • To achieve the requested 3D style at a reasonable cost, BizStream used Adobe Firefly. By uploading vector references and directing the model with specific color and form cues, our design team created a detailed 3D style rendering that aligned perfectly with the client’s vision.

Modern WordPress Website

  • BizStream built a flexible, fast WordPress site using a minimal yet powerful toolset. The site includes dynamic homepage visuals, easy-to-update team and board listings, and a pipeline layout built entirely with HTML and CSS so it can be updated without graphic production.

Presentation and Marketing Tools

  • The team delivered a fully branded PowerPoint template containing more than two dozen slide variations, along with business cards and supporting graphics.
Mockup of the Light Horse brand guide, showing two pages of a spread that describe how to best use colors and graphics for brand collateral.

A Partnership Built for Impact

BizStream took a collaborative, flexible approach that matched Light Horse’s needs. The project required a deep understanding of complex science, openness to rapid iteration, and a willingness to deviate from the standard project process when it was clear the client needed a different type of support.

BizStream’s design and strategy teams:

  • Built trust early by providing visual concepts that helped the client articulate what they wanted.
  • Adapted to an “I’ll know it when I see it” decision-making style.
  • Translated complex scientific processes into visuals that were accurate, compelling, and safe to share.
  • Maintained momentum even when the client needed long gaps between feedback cycles.
Mockup of the Light Horse website on two devices, showing the Science page and a staff info page.

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