Big I Illinois
Insuring Association Adaptability with a Modern Website CMS
Design // Development // Discovery and Roadmap // Integration // Storyblok // Web Content Strategy
Togetherwork is a leading provider of integrated software and financial solutions designed to empower communities and organizations across diverse sectors. Serving thousands of communities and millions of members worldwide, Togetherwork offers tailored tools that streamline operations, enhance member engagement, and simplify financial management.
List, List
Through a well-organized project plan and a highly transparent process, we delivered a focused, optimized site. Purposefully developed pages provide highly targeted information about Microsoft Dynamics and Salesforce platform solutions while answering critical top-of-funnel questions.
A gated association software evaluation quiz acts as a lead magnet. And qualified leads are converted through direct requests to speak to sales advisors.
Now, these former rival companies can effectively share lead-capture resources—and as a result, both companies get better qualified leads that are further along in their decision-making process.
We knew we were doing something different in agriculture, with no clear guide on how to develop our online presence. Right from the start, BizStream got on board with our vision—and quickly turned into trusted advisors.
In the association management software (AMS) space, two leaders stand out: Protech and Fonteva. Both companies have developed association-tailored, all-in-one platform solutions—based in Microsoft 365 and Salesforce, respectively—to help associations run complex operations effectively and efficiently.
Now, under the collective Togetherwork brand, the two organizations find themselves in a collaborative (rather than competitive) sales space. BizStream had worked with both Protech and Fonteva on previous projects, and Togetherwork turned to us again to build a new, shared, lead-generation website.
This new site would capture potential customers high in the sales funnel and guide them to the solution that is most aligned with their unique needs.
Our website content and design process begins with a deep understanding of the target audience. To bring together the Protech and Fonteva worlds, we worked closely with SMEs from both companies to understand the information needs and decision drivers for association software teams who are seeking a new AMS. Then, we learned what those buyers would need to change their thinking—and embrace the idea of a full platform solution.
Our discovery and strategic planning were supplemented by revisiting existing Protech and Fonteva websites, resource centers, and brand assets. A substantial body of information already existed, and we aimed to complement those websites and resources, not replace them.
We focused on crafting a signature website that stands on its own to provide lead generation through:
As content development progressed, we selected a WordPress template and began creating the site architecture while our visual designer created the overarching look and feel for the site, its design, and aesthetics.
As part of the WordPress build, we strategically developed aspects that enable site adaptability. We ensured that the Togetherwork team can easily add content pillars and resource center assets to continue to reach their target audience.
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