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MiSTEM Collaboratives

Championing STEM Equity and Access with a Stronger Digital Foundation

Grand Valley State University MiSTEM Collaboratives is part of the MiSTEM Network, a state-wide initiative designed to revolutionize STEM education across Michigan. Established by the Michigan Science, Technology, Engineering, and Math (MiSTEM) Advisory Council, the MiSTEM Collaboratives aim to transform how STEM is taught and experienced throughout the state.

Image showing the responsive design of a website for MiSTEM Collaboratives, displayed on various devices including a smartphone, tablet, and laptop. The website has a clean, modern interface with sections welcoming users and providing resources related to STEM education.
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mistemcollaboratives.org

Project Goals

Grand Valley State University MiSTEM sought to define MiSTEM Collaboratives’ brand identity and digital presence to better serve its diverse audience, which includes educational partners, community leaders, and students.

To achieve this, MiSTEM Collaboratives partnered with BizStream to create a cohesive and modern brand supported by a website that reflects MiSTEM Collaboratives’ commitment to fostering STEM education and collaboration. BizStream was responsible for developing a new logo system, defining the site architecture, and designing a website that enhances user engagement and simplifies content management for the MiSTEM team.

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Screenshot of a webpage for a STEM-focused website with the headline 'Science and Engineering Needs You.' The page includes a call-to-action button labeled 'Explore,' a section about the organization, and links to areas such as 'Collaboration Tools,' 'Resource Tours,' and 'Student Focus.' The design features a banner image and a structured, informative layout.
The image shows a desktop monitor displaying the "MiSTEM: Collaboratives" website, which promotes access to STEM opportunities across Michigan. It highlights three focus areas: expanding computer science experiences, elevating math in STEM, and ensuring science and engineering literacy, with a section on professional learning for educators.

Working with BizStream on the MiSTEM Collaboratives website was a seamless and professional experience. Their team was prompt, communicative, and consistently went above and beyond, even advocating for us with a third-party vendor to ensure everything ran smoothly. I highly recommend their services to anyone looking for a reliable and dedicated web development partner.

Larry Wyn
Program Manager / Collaborative Lead

Challenges

  • Brand Cohesion: MiSTEM Collaboratives needed a new logo system and brand identity that accurately reflected its diverse entities and mission in STEM education.
  • Complex Information Architecture: The organization required a strategic decision on whether to develop one combined website or separate sites for each entity within the MiSTEM Collaboratives to ensure content accessibility and clarity.
  • Content Management: MiSTEM Collaboratives needed a website that could be easily managed by its internal teams with minimal ongoing support, ensuring long-term sustainability.
The image shows both a tablet and a smartphone displaying the "MiSTEM: Collaboratives" website, which promotes and expands STEM opportunities throughout Michigan. The tablet highlights the three focus areas (CS for Michigan, Michigan M in STEM, and Science & Engineering for Michigan), while the smartphone displays a "MiSTEM Network" section, thanking the MiSTEM Network Advisory Council for providing grant funds to support the website development.

Solutions

  • Brand Design: BizStream collaborated closely with MiSTEM Collaboratives stakeholders to create a new logo system that resonates with the MiSTEM Collaboratives’ mission and values. This visual identity formed the foundation for the website’s design and content presentation.
  • Website Architecture Planning: After evaluating MiSTEM Collaboratives’ content needs and organizational structure, BizStream recommended a flexible architecture, allowing for either a single combined site or three interconnected individual sites. This approach ensured that all entities within the collaboratives were represented accurately.
  • User-Centric Website Design: BizStream developed a modern, responsive website with a streamlined navigation structure. The new design provides a clean, professional look while guiding users to the resources they need with minimal clicks.
  • Content Management Framework: A robust content management framework was built to empower MiSTEM Collaboratives’ internal teams to independently manage website content and updates, ensuring ease of use and long-term viability of the website.
Image of a mobile phone displaying a responsive version of the MiSTEM Collaboratives website. The screen shows the headline 'MiSTEM Collaboratives Need You,' a call-to-action button labeled 'Explore,' and a section with information about the organization's vision and resources, optimized for mobile viewing.

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