American Society for Nondestructive Testing
Transforming the Online Experience Across Three Dynamic Websites
Branding // Content Strategy // Design // Development // Storyblok
BizStream uses Figma to streamline every stage of our website design process, from discovery and branding to content strategy, development, and ongoing support. This collaborative approach keeps clients actively involved, enabling real-time feedback, faster decisions, and visually cohesive, high-performing websites. The result is a transparent, efficient, and engaging experience that delivers outstanding digital results.
Figma is a browser-based platform used for interface and experience (UI/UX) design, prototyping, and collaboration, allowing teams to design and build digital products like websites and mobile apps together in real-time. It functions like a visual, interactive design tool that runs in a web browser on any operating system and includes features for creating design systems, gathering feedback, and assisting developers in translating designs into code.
At BizStream, our Concept phase brings clarity, alignment, and structure to every web project. This phase includes Discovery & Roadmap which are foundational steps in the project that include defining business goals, aligning stakeholders, planning information architecture and UX, evaluating technology stacks, and considering accessibility, performance, security, infrastructure, DevOps, timeline, and budget. By integrating Figma early, we transform abstract concepts into easy-to-understand visuals like wireframes and user journeys that stakeholders can comment on and iterate on in real time. This interactive clarity accelerates decision-making and ensures all parties are aligned before design or development begins.
Once the strategic foundations are set, our creative experts move into adapting your brand into the Visual Design during our Design phase. We work your logo, colors, fonts, messaging, and other brand graphics into the user interface (UI) components, design system, and iconography, all while ensuring accessibility compliance. Figma plays a central role here: it’s the canvas where branding elements come alive in digital mock-ups, enabling clients to directly experience, comment on, and refine the look and feel of their new site, before any development has started.
Good design and strong content go hand-in-hand at BizStream. Our Content Strategy & Creation process encompasses SEO audits, keyword research, optimized content, migration planning, messaging strategy, and conversion-focused recommendations. With Figma, we embed content structure and copy into early page designs, ensuring every visual element aligns with narrative flow, messaging tone, and technical SEO.
When visual design and content are locked in, we move to the Build phase of a project. This is where our Web Development team takes over, translating Figma designs into working sites, using well-known CMS platforms, integrations, APIs, ecommerce, AI, DevOps, and more. Post-launch, Continuous Support ensures environments are managed, backups are secured, and your website evolves smoothly with any managed services you may need.
By integrating Figma across every stage, from discovery to continuous improvement, BizStream elevates transparency, collaboration, and efficiency. Clients remain an active part of the design process, enabling faster buy-in, fewer revisions, and polished digital experiences. Our holistic approach, blending strategy, design, content, development, and support, creates cohesive websites that reflect brand and user needs while performing reliably over time.
Bring your next website project to life with BizStream’s proven process backed by Figma-powered collaboration. We’ll partner with you every step of the way, delivering clarity, creativity, and confidence from start to finish.
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