InteliSecure offers Professional Services, Security Assessments, and Managed Services for data and threat protection.
2020 Fourteeners Silver Award: Brand and Digital Launch
With the support of BizStream’s adaptable experts, InteliSecure revitalized its brand and implemented a digital marketing strategy that was both impactful and budget-conscious. The refreshed approach not only amplified engagement but also significantly reduced the costs and effort required to generate and convert leads.
Going into the program, we were concerned about creating momentum quickly to demonstrate value to our board members. The strategic marketing plan helped us set a clear expectation for how we’d be using our allocated funds, and parallel workflows provided deliverables to show progress along the way.
InteliSecure is a provider of managed data protection services that incorporate vendor-partner software products. Historically focused on large, complex enterprises, the company’s growth strategy included a new audience: midsize companies. However, its traditional sales-focused approach was ill-equipped to market effectively to thousands of customers who had no previous exposure to the brand.
A digital marketing strategy was needed, but InteliSecure had no internal marketing staff. In addition to much-needed website and messaging updates, InteliSecure also required flexible, experienced marketing experts to help create a visionary, tactical strategy.
The company turned to BizStream—who interviewed InteliSecure subject matter experts and analyzed industry resources to create target personas and messaging. BizStream then built out an initial six-month marketing strategy that included a cross-channel digital campaign as well as a dual-track workflow for the creation of foundational brand and online elements. Content marketing included fresh blog content, email, and digital campaigns. These strategies and assets helped move InteliSecure’s brand forward, enabling internal staff to focus on specific growth and brand evolution goals.
We love to make cool things with cool people. Have a project you’d like to collaborate on? Let’s chat!
Stay up to date on what BizStream is doing and keep in the loop on the latest in marketing & technology.
