Portland Raider Bird
Reimagining School Spirit: A Bold New Identity for Portland Public Schools’ Raider Bird
Branding // Design
Build a shared language that communicates your brand’s value, differentiators, and benefits to build trust, increase sales, and cement customer loyalty.
Every client has a story to tell, and it needs to come through in everything they do. Our creative team works closely with your internal team(s) to get to know the unique qualities of your company or organization, why you do what you do, and the needs of your target audience.
We then translate these qualities into custom visuals to tell your brand’s story through logo, color, typography, imagery, and other branded elements.
Refreshing an existing brand or creating a brand from the ground up takes careful planning, thoughtful discussion, and constant evaluation.
Our creative team works closely with your team to explain the branding process, work through its various steps, and create the best brand for your organization. The results will help establish your brand with a unique and differentiated position in your market, making it easier for your ideal customers to identify and choose your brand.
To create a unified, consistent, recognizable brand presence across touch points, we provide the assets needed to roll out your updated brand to your employees and customers.
We deliver all necessary branding files, assets, guidelines, and other documentation to help you take control of your brand moving forward.
A crucial aspect of our marketing evolution was to fully articulate the unique value of our solutions. We needed to understand why customers should—and ideally would—buy from us rather than one of our competitors. Otherwise, how would we be able to help prospects come to that same conclusion? By centering on the customer in this way, we were able to focus our resources on reaching the right audience, improving the likelihood of successful conversions.
We love to make cool things with cool people. Have a project you’d like to collaborate on? Let’s chat!
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