Kentico Xperience Implementation
Goals
Lucifer Lighting enlisted BizStream to help redesign their site and update a set of functionality and capabilities within it. The primary goal of this project was to modernize old and outdated pages to a more interactive design that would better showcase Product Families and allow for a more visual representation of each of the various product features and capabilities through dynamic storytelling.
Other goals included:
- Improve usability. Lucifer Lighting wanted content admins to have the ability to adjust pages as needed quickly.
- Maintain site performance. Lucifer Lighting wanted to ensure the site’s page load time would not increase despite implementing several interactive elements.
- Maintain SEO performance and keep structured content in mind.
Solutions
- The BizStream team utilized many complex page builder widgets to give content admins the ability to make changes easily.
- Modifications to other pages were made to ensure all pages would work seamlessly with page builder widgets.
- To improve SEO, all the text was made to be readable instead of embedded
- Custom JavaScript was used to address the site’s interactive elements.
- Web components were used to help to reduce loading large amounts of CSS and JavaScript for site optimization.